WebtraffIQTM Press Release:
Title: Moore-Wilson acquires WebtraffIQ
Date: 27th September 2006, London, UK
Author: Marcos Richardson

Moore-Wilson Acquires WebtraffIQ Ltd

Moore-Wilson http://www.m-w.co.uk , one of the UK’s largest web design firms, today announces the acquisition of Web Analytics agency WebtraffIQ http://www.webtraffiq.com

Moore-Wilson is one of the UK's largest web design firms, with offices in Covent Garden and Salisbury, first established in 1990. It is a high quality, graphic and web design consultancy, offering a genuinely seamless range of services from branding and corporate literature through to web design and online marketing.

Moore-Wilson’s active clients include: Anadin, European Commission, GE Commercial and Nissan.

WebtraffIQ is a highly developed Web Analytics agency with its technology renowned for having the shortest tagging code within the Industry. This allows for fast and efficient implementation into customers’ websites and marketing activities and integration into their business service systems.

WebtraffIQ has further asserted its position by focusing on customer consultations optimising their marketing initiatives.

Steve Wilson, the MD at Moore-Wilson said. “Moore-Wilson is pursuing a vigorous growth strategy and I am delighted that we have now achieved our third acquisition within the last 3 years. WebtraffIQ gives us a real edge in delivering solutions to our clients where we can measure and optimise our work with much greater precision than before.”

Marcos Richardson at WebtraffIQ said. “We are very excited to join Moore-Wilson, the synergy between both businesses is perfect. The skills Moore-Wilson brings to WebtraffIQ are their understanding of design, marketing and brand development. This knowledge will be converted into our new reporting suite and our post-click consultancy. As WebtraffIQ brings an ABCe audited system on board it means that the figures we provide can be relied upon and published. Our data will underpin design and marketing decisions.”
Combining the strong analysis gained by using WebtraffIQ’s reporting and consultancy with the Moore-Wilson’s service range will deeply enhance customer fulfilment and thus establish greater customer loyalty.


----Notes to editors----

This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available on request at info@webtraffiq.com

About WebtraffIQTM

WebtraffIQTM is a web analytics agency with headquarters in London, UK. WebtraffIQTM is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system was first created in 1995 making WebtraffIQ one of the most established Web Analytics agencies within the whole industry.

WebtraffIQTM provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ'sTM clients include:

The Direct Marketing Association (DMA), The Engineering Council, Time to Learn / City & Guilds, The Internet Watch Foundation (IWF), Wales Tourist Board, The Royal Institution of Chartered Surveyors (RICS).

About Moore-Wilson:

London office:

19 Garrick Street,
Covent Garden,
London, WC2E 9AX
t. 020 7379 3300
f. 020 7379 4400
e. info-london@m-w.co.uk
w. www.m-w.co.uk

Moore-Wilson is one of the UK's largest web design firms with offices in Covent Garden and Salisbury. Corporate clients include: DELL, European Commission, GE and Nissan. Our not-for-profit clients include the NHS and Department of Health and our consumer brand sites include: Anadin, Centrum, McVities and Twinings.


The media spokesperson for WebtraffIQ is Marcos Richardson


Website: http://www.webtraffiq.com

The media spokesperson for Moore-Wilson is Steve Wilson


Telephone: +44 (0) 207 379 3300

Published on: 12:00AM on 27th September 2006