, one of the UK’s leading consumer finance portals, today announces the appointment of Sabuhi Mir as Editor.

Sabuhi joins from search engine and portal where she managed the content for the homepage, money, news and entertainment channels.

Prior to joining, Sabuhi spent 10 years as a print and online journalist across a variety of online and offline titles, including Whilst at the FT Sabuhi reported on breaking financial news, as well as editing financial services-related content. She also wrote personal finance features for the Financial Times and Weekend FT.

After leaving the Financial Times in 2004, she embarked on a successful career as a freelance journalist: becoming a sub editor for Times Online; technical writer for Sweet & Maxwell/Thomson Financial and journalist/sub editor for Financial News/

Sabuhi Mir, Editor, said: “I am very excited to be joining at this time, particularly after the successful completion of the Defaqto* deal. I am looking forward to championing new content from our partner ‘Money Market – The Consumer Voice’ and generating original content for our customers and users.”

‘Money Market – The Consumer Voice’ is a leading, free monthly UK consumer finance publication with a circulation of over 60,000, published by Ausbanc Empresas Group.

Kate Marsden, Marketing Director, commented, “We are committed to enabling our users to make the right decisions about their financial purchases. With Sabuhi’s editorial experience and skills we’ll be able to ensure our users get helpful, concise and relevant comment and analysis on financial services, complementing the quantitative information on products that Defaqto supplies.”

*On the 26th September 2006, Find Portal Limited, which owns and operates, announced the acquisition of The Independent Research Group Limited (“TIRGL”), owners of Defaqto, a leading independent product research business, that originates, evaluates and distributes a vast array of data to the UK financial services industry.

Defaqto's products are used by all leading financial institutions including major UK banks, building societies, investment houses and insurance companies and by thousands of Independent Financial Advisers and insurance brokers. Defaqto’s products and services are also used by UK government and regulatory bodies, including the FSA, GISC and IIB, and its data appears widely in the press.

About - Your Friend in Finance, is one of the UK’s leading consumer finance portals, which features the widest choice of market-leading financial products. Find is backed by FF&P Private Equity Limited, the private equity division of Fleming Family & Partners, and Electra Quoted Management, part of the Electra Partners Group.

Launched in 1996, features quick, impartial and easy-to-use comparisons, analysis and reviews on products from the majority of the UK’s financial companies. It features seven key product centres: Banking, Credit Cards, Investments, Loans, Mortgages, Pensions, Insurance, and dedicated sections for Expatriates, Businesses, and IFAs. is owned and operated by Omnium Communications Limited. Omnium is the digital partner of choice for the UK’s most reputable financial institutions, specialising in strategic online marketing and brand development. Omnium is authorised and regulated by the Financial Services Authority (FSA Reference No. 435537) to conduct the regulated activity of introducing and arranging Investments, Mortgages and Insurance.

About Defaqto
Defaqto Limited, the principal UK operating subsidiary of The Independent Research Group Limited (“TIRGL”), is an independent financial data collection and research company established in November 1993 to provide comprehensive and up-to-date product information to the financial services industry. Defaqto Limited reported a turnover of £4.1m in 2005, up 8% on the previous year.

Its team of approximately 75 includes over 40 skilled researchers, who constantly monitor the market, and obtain most information direct from the product providers. The main data sources comprise new product notifications, brochures, data sheets, policy documents, key features documents, websites and sales literature.

In 2001 Defaqto was appointed by the Financial Services Authority as its official data collection agent for the Comparative Tables Service.

Published on: 12:00AM on 2nd October 2006