Channel Intelligence Expands Partnership Program to Enhance Business Strategies for Retailers

ORLANDO –October 2, 2006 – Channel Intelligence (CI) today announced the expansion of its partnership program designed to develop relationships with other firms providing complementary services to improve performance in the online retail industry. The partnership program facilitates business relationships with leading service providers and marketing companies that increase the strategic business advantages available to mutual clients.

Reinforcing CI’s continued mission to provide exceptional support for the multi-channel consumer, the combination of CI’s product data expertise with the marketing technologies and experience of partner firms allows mutual clients to maximize their entire ROI. Through these partnerships, Channel Intelligence strives to create long-term, mutually beneficial relationships with companies that will allow clients to enjoy advantages such as increased effectiveness in managing the advertising budget, making merchandising decisions, and enhancing the consumer’s overall buying experience.

“Channel Intelligence continues to actively pursue partnerships with companies that are able to offer these value-added services,” said Carol Cali, Senior Business Development Manager at Channel Intelligence. “We are committed to extending the value delivered to our clients and feel strongly that these relationships with like-minded firms will be very beneficial for our existing client base as well as new clients forged with our partners. The program has been positively received thus far and we look forward to further developing partner relationships with other key industry providers focused on providing products and services designed to increase sales and profits for online retailers.”

Bazaarvoice, an innovative company that helps brands use customer word of mouth to build their businesses, is a recent addition to the CI partnership program. The CI-Bazaarvoice relationship demonstrates the added value available to clients through the partnership program. Brett Hurt, Founder and CEO of Bazaarvoice, said, “Customer ratings and reviews play a more important role in driving online conversion than any other form of consumer-generated content, and our partnership with Channel Intelligence offers mutual clients a speed-to-market advantage when deploying their word of mouth marketing programs. The Bazaarvoice solution can be implemented faster when CI’s data feed management services are in place, and clients of both companies benefit greatly from these innovative services.”

Another recent partnership with SLI Systems provides CI’s client base with easy access to a key provider of managed search services, including site search and automated SEO. SLI Systems’ technology and services enable Internet sites to learn from user behavior and improve visitors' search experiences. SLI Systems' hosted Learning Search and Site Champion solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. SLI Systems CEO Shaun Ryan commented, “Our partnership with Channel Intelligence is a great way to enhance the value we offer our customers, and gives retailers additional opportunities to improve their outbound marketing efforts with the unique, patented technologies both firms offer. CI’s ability to optimize product data for improved performance is very beneficial to our clients, many of whom distribute their product catalogs to various shopping destination sites. Their solution is a nice complement to our hosted search solutions for improving customer satisfaction and increasing sales.”

The partnership program was established by CI in early 2006 to encompass selected companies that enhance the value delivered to mutual clients, allowing CI to remain focused as the leader in product data services and work with trusted reseller and referral partners to provide other key marketing solutions to retailers. For more information on the Channel Intelligence Partnership Program, please contact Senior Business Development Manager Carol Cali at 864.647.8338 or

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day. CI customers include nearly 200 of the world’s best known retail and manufacturing brands such as Best Buy, Baby Universe, Canon, Circuit City, eToys Direct, Fujifilm, HP Home and Home Office,, LG Electronics, Northern Tool + Equipment, Olympus, Panasonic, PC Mall, PETCO, Rooms To Go, Target, Things Remembered and more. For more information, visit the company’s website at

Joy Lee
Channel Intelligence, Inc.

Published on: 12:00AM on 4th October 2006