Neutralize (*\*), a leading search engine marketing agency, were one of the main supporters at this years prestigious CNET Networks Technology Awards and sponsored the coveted award for 'Internet Innovation of the Year'.

Last Tuesday six-hundred of the technology community's premier guests attended the awards at the Hilton Park Lane to hear the winners from 14 categories.

After announcing the winner of their category, Neutralize Technical Director Edward 'Teddie' Cowell commented;

"We chose to sponsor this category because we really wanted to show our support towards companies that demonstrate inspirational internet-based projects. The winner Zopa have clearly excelled in this category and we also highly commend the other finalists."

The judging panel, who included Roderick Banner from Banner Corporation, Matt Loney from ZDNet UK and Tony Hallett of, added;

"There was little disagreement over the winner for this category. Zopa brings innovation into an area of life that can make the most difference to those who need it most"

Speaking about the awards, Tom Bureau, Managing Director of CNET Networks UK, said:

"The night was an overwhelming success. It was great to have Neutralize on board as sponsors of the 2006 awards; a big thank you goes to them and all our other sponsors. The CNET Networks UK Technology Awards are now the most sought after industry accolade and we're looking forward to recognising even more top-class players in 2007."


About Neutralize
PR Contact: Tom Bennison
Tel: 0870 0630707

Neutralize (*\*) is one of the UK's leading full service search engine marketing agencies, providing a one stop solution specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management. Neutralize (*\*) have unrivalled experience in driving business success - in 2005 they were Finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards and placed 6th in the Deloitte Fast 50 business growth awards. Neutralize (*\*) are dedicated members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK).

About the CNET Networks UK Technology Awards
The CNET Networks UK Technology Awards recognise innovation, application and excellence in technology and business. The Awards have fast become the most sought after industry accolade and attract entries from the entire spectrum of UK technology companies - from small start-ups to tech giants. CNET Networks UK honours the products and players that are setting the standards and showcase their outstanding achievements to the business world.
Find out more at

About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET,, a leading interactive publishing company headquartered in the US, with offices in 12 countries globally. The UK office was established in 2003. CNET Networks UK focuses on the business technology and consumer entertainment categories through five UK-focused websites: ZDNet UK (, (, Builder UK (, ( and GameSpot UK ( CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct (; and events through the European Technology Forum (

For further information please contact:
Helen Cooke, Marketing Manager, CNET Networks UK – 020 7903 6994 or 07970 403 061 -

Published on: 12:00AM on 4th October 2006