A free eBook for people in marketing and media explaining the basics of social media was published online today by Spannerworks, a search engine marketing firm.

The book is intended to provide a jargon-free guide to the world of blogs, wikis, podcasts and social networks.

It can be downloaded from www.spannerworks.com/ebooks

Antony Mayfield, Spannerworks Head of Content & Media, said that the first priority for brands looking at social media needed to be understanding:

“Things are moving very quickly in social media and there is a temptation for brands to rush in without taking the time to understand how social media works and what their response should be.

“We wrote this guide as a way of helping people get their head around the basics.”


Press enquiries to
Spannerworks – Antony Mayfield - T: 01273 828121 - amayfield@spannerworks.com

Spannerworks – Charlotte McDougall - T: 01273 828137 - cmcdougall@spannerworks.com

Notes for editors
• Spannerworks’ eBook “What is social media?” was published this week can be downloaded from: www.spannerworks.com/ebooks
• More information about Spannerworks Social Media can be found at: www.spannerworks.com/social-media

About Spannerworks (www.spannerworks.com)
• Spannerworks was voted the number one search engine marketing firm in the UK by readers of Marketing, Revolution and Marketing Direct magazines in 2006.
• Founded in 1997 Spannerworks offers paid and natural search engine marketing services.
• It employs an approach to its services based on ethical techniques of search engine optimisation (SEO) and jargon-free, common-sense methodology.
• The firm employs 50 people and is based in the city of Brighton & Hove, UK.

Published on: 12:00AM on 3rd October 2006