A Big Win!

Big:interactive, a division of the big: group were delighted to take Silver in the annual MIMA Awards for Best Website on behalf of ExCeL London at a ceremony in London on October the 2nd 2006.

“The Events & Exhibition Industry is extremely sophisticated and has always been an early adopter of technology that makes the business more efficient. For that reason, we are particularly pleased to have won this award in a market sector that understand's and has embraced the internet” said Ed Riseman, big : interactive’s General Manager.

Judges looked for clarity of objectives, campaign strategy, creativity, campaign execution, use of budget and return on investment and felt that ExCeL London was the clear winner.

http://www.excel-london.co.uk is the international showcase for this London 2012 Olympics venue, the site profiles visitors from the home page into distinct categories be they visitors, exhibition/conference organisers or the media and tailors a wide range of information precisely to their requirements. This tailoring process was completed after a wide-ranging consultation with ExCeL London customers across all sectors. In addition, the site offers a password protected section dedicated to local residents with not only news about upcoming events, but first access to job opportunities, resident discounts on entry and special offers.

“ExCeL London is delighted that our hard work in creating a customer focused website has been recognised in the industry, as we have grown in size so have the events and conferences we host and the web is a really vital part of our communications to our customers and visitors but also an important marketing tool globally and it’s also testament to the great work and team effort that big: interactive put into creating this award winning site’ commented Anna Simmonds, Conference Marketing Manager at ExCeL London.

*NOTES:

ABOUT THE MIMAS
The annual MIMA’s are organised by Conference and Travel Publications, publishers of Meetings & Incentive Travel, Association Meetings International and The Worldwide Convention Centres Directory, the leading directories for the Meetings and Exhibition Industry in the UK.

ABOUT ExCeL – London
ExCeL London is London’s largest, most advanced, purpose-built exhibitions, conferences and events venue. Located in the heart of London’s Docklands, on a 100 –acre site by Royal Victoria Dock, ExCeL London is set alongside a mile of unique waterside scenery. The huge building at ExCeL London will play host to four separate arenas accommodating between 6,000 and 10,000 spectators during the Olympics 2012. ExCeL London currently plays host to major exhibitions such as The World Travel Market, The Boat Show, The Motor Show and The London Book Fair.

For more information contact: ExCeL London 020 7069 5000

About the big: group

The big: group was established in 1991 by Nick Scott and Ed Riseman as a film and video production company, winning numerous festival awards in the USA, Asia and in the UK. Over the next 5 years it established media an design divisions winning commercial contracts with British Airways, Channel 4 and Cathay Pacific Airways amongst others. In the mid 90’s it played a key role in establishing The MOBO Awards, which now operates independently. The company completed it’s first digital commisson in 1997. Today, The big: group is based in Holland Park and develops event and TV properties such as Fashion Rocks and offers a mix of digital, design, marketing and event services on behalf of commercial clients such as MasterCard, Cadbury Trebor Bassett, The Association of Tennis Professionals, Estee Lauder, Granada TV and of course ExCeL London.
For more information about out big:group interactive services visit www.biginteractive.co.uk , for more information about the big group visit www.biggroup.co.uk or call 020 7229 8827

Published on: 12:00AM on 5th October 2006