London, 5 October 2006 - has achieved a 28 per cent increase in look-to-book conversion rates through its Web site, since implementing Omniture’s Web analytics and business optimisation tool, SiteCatalyst®. The company has also seen a 700 per cent increase in click-throughs for newly-developed navigation tabs, penetrating into targeted areas of the Web site—representing a substantial increase in offer exposure and sales potential.

More than 200,000 unique visitors from the UK alone visit properties every day. With Omniture SiteCatalyst, receives insight into the behaviour of their online customers—valuable visibility that provides with the information they need to provide their customers with the best online experience possible. Among the many questions uses SiteCatalyst to analyse include: what marketing activities drive customers to the site; why some people make a booking; and why and where people drop off the site. And because now has visibility into how customers interact with the site, the company has been able to make both design and navigation changes to their Web site that increase profitability.

“SiteCatalyst allows us to make quick decisions on what is and what isn’t working on our Web site. It’s completely embedded within our business,” says Duncan Horton, Head of Search Marketing and Site Management, “On a merchandising level, it allows us to identify and concentrate on the products that yield better conversions and margins. The visibility Omniture provides is amazing—it’s like someone turning on the light in a dark room.”

To maintain and grow their leadership position in the highly competitive travel industry, uses SiteCatalyst to create up-sell opportunities across the different product offering categories, for example, encouraging customers who are making a lifestyle booking, such as a theatre ticket or restaurant booking, also to make a travel booking, and vice versa. Additionally, if sees that holidays to a particular destination are selling really well, Horton and his team can give that destination more prominence in the newsletter that goes out. Or they can change their search keywords to reflect what consumers are showing the most interest in.

“Understanding how your customers interact with your site yields real commercial benefit,” says Neil Weston, vice president and general manager, EMEA, Omniture. “ analyses how its customers use the site and then apply that learning to make a difference to its bottom line. That’s smart use of resource.”

For more information about the value derives from Omniture’s online business optimisation solutions, please read the complete case study at:

About Omniture
Omniture, Inc., is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and

About is one of Europe’s premier travel and lifestyle companies, looking to become the number one European e-commerce lifestyle player by delighting customers with great-value inspiration and solutions. offers both travel products — such as flight, hotel, holiday and car rental services — as well as lifestyle products including dining services, theatre tickets, music events and more. Recently acquired by Travelocity Europe, the company also operates 36 other industry-relevant sites under the umbrella — all of which are using Omniture SiteCatalyst as their Web analytics solution.

Note of Forward Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements relating to our online business optimisation solutions. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with delays or difficulties in bringing service offerings to the European market, international operations, the continued adoption by customers of our SiteCatalyst and other service offerings, competition, errors, defects, disruptions or other performance problems with our services, the significant capital requirements of our business model, the continued growth of the market for on-demand, online business optimisation services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Published on: 12:00AM on 5th October 2006