New email marketing solution will be optimised for the Chinese market

Lyris® Technologies, a leading provider of email marketing solutions and subsidiary of J.L. Halsey (OTCBB:JLHY), today announced that Alibaba.com, the world's largest online B2B marketplace for global trade, will use Lyris' email marketing solution, ListManager, to deliver email campaigns to both their Chinese and international members.

The collaboration will address the unique challenges of managing global marketing campaigns from China, as well as measuring and tracking the email data of more than two million registered Alibaba.com users from over 200 countries and territories. More than 500,000 people visit the site every day, most of them global buyers and importers looking to find and trade with sellers in China and other major manufacturing countries.

“We are one of the few companies in China that has addressed the unique challenges of managing customer relationships globally,” said Devin Beringer, Alibaba’s Director of Customer Management. “By working with Lyris, we have been able to improve the deliverability of our messages and more importantly, transform how we communicate with our users.”

Alibaba.com manages and tracks a wide range of customized email marketing programs to deliver timely, relevant and personalised messages to millions of users in both Chinese and English. Using Lyris ListManager, Alibaba has the ability to personalise and send communications based on a combination of user segments and behaviour and then track performance, from email send to conversion.

“Alibaba is one of the few companies that has centralised all of its email marketing activities in China and not in disparate international markets,” said Dave Dabbah, Director of Sales and Marketing at Lyris Technologies, Inc. “Alibaba also provides local language support to China’s ever-increasing number of Internet users—over 123 million today. This alliance has facilitated Lyris’ expansion into the Chinese market.”

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About Lyris Technologies
Founded in1994, Lyris Technologies (http://www.lyris.com and http://www.lyris.co.uk) provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist.

About Alibaba.com
Alibaba.com is a global e-commerce powerhouse, and the largest e-commerce company in China. We operate several e-commerce platforms that connect individuals and businesses from China, and around the world. Everyday we enable an interactive community of millions to meet, chat, search for products and trade online. Alibaba.com makes doing business easy, and even fun.

We do this through five businesses: Alibaba International (alibaba.com), the world’s largest online B2B marketplace for global trade; Alibaba China (alibaba.com.cn), the largest online small- and medium-sized enterprise community in China; Taobao (taobao.com), Asia’s largest consumer e-commerce website; AliPay, China's leading online payment service; and Yahoo! China (yahoo.com.cn), a leading search engine and portal, which we acquired from Yahoo! Inc. in October 2005. For more information, please visit http://www.alibaba.com.

For more information, please contact:

Kate Alexander
Lyris UK PR
T: +44 (0)20 8838 5795
E: kate@alexanderpr.co.uk

Published on: 12:00AM on 5th October 2006