ExOfficio Reduces Asset Distribution Costs to Channels by 25 Percent Using Scene7 Image Portal

Leading performance outdoor and travel apparel company shortens time to market by providing hundreds of dealers instant access to latest product imagery

NOVATO, CA — October 4, 2006 — Scene7®, provider of the leading on-demand rich media platform, today announced that ExOfficio, a division of K2 Inc., a premier outdoor and travel products company, is driving down imaging costs for its channels by 25 percent, as well as improving time to market for its dealers with Scene7 Image Portal.

Founded in 1987, ExOfficio creates adventure clothing innovations for outdoor and travel enthusiasts, with state-of-the-art technical features and benefits. Distributed through specialty outdoor, fly-fishing, travel and luggage stores globally, the company’s performance fabrics and innovative designs have led people to expect more from their clothing.

ExOfficio needed to create an easy-to-use, secure portal environment for its 500+ dealer channel and marketing partners to locate, transform and download imagery to support their marketing and selling efforts. “Prior to using Scene7 Image Portal, we had to manually create Coop CDs containing images and graphics for our partners. These requests came in daily, with varying requirements from low to high resolution, Web versus print, CMYK versus RGB, and many different colors, sizes and formats – constantly diverting our Web team from Web site responsibilities. Our internal systems, including our content management system, did not provide the ease of use, performance and cost efficiencies we needed,” said Chad Luellen, ECommerce Manager for ExOfficio.

Scene7 Image Portal is a low-cost, turnkey, hosted application that provides companies with the ability to easily acquire, control and distribute approved brand assets to external partners and channels, as well as internal business users. This browser-based, “self-serve” environment provides portal end users rights to access, browse, search, preview and export corporate controlled imagery in pre-approved formats anytime, anywhere.

Unlike other image portals, Scene7 Image Portal seamlessly integrates with its rich media Web publishing platform, giving creative teams the tools to create, manage and publish assets to Web sites or make available to portal end users. Scene7 is the only provider to offer both an asset management and rich media publishing platform that is available on-demand or licensed. In addition, Scene7’s solution manages only master images. All requested versions are dynamically created on-demand, eliminating the need for any manual production and reducing overall operating costs.

“We had already selected Scene7 Dynamic Imaging to add zoom and pan, sizing and color swatching capabilities to our Web site, so extending our use of Scene7 On-Demand to include Image Portal was an easy decision for us,” added Luellen. “Our Web team can now control all assets and how they are accessed by our partners, in addition to using the same assets to publish to our Web site. Scene7’s solution is very unique in this way. No other vendor provides the flexibility to streamline image production, publishing and distribution processes in a single hosted platform for both our e-commerce Web site and portal.”

“It is gratifying to see how well ExOfficio is leveraging our platform for both direct and indirect sales and marketing efforts, with excellent business results,” said Doug Mack, CEO of Scene7. “Our Image Portal is rapidly being adopted by manufacturers, media and retail companies to cost-effectively distribute approved assets through an automated, self-serve application.”

About Scene7

Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breadth, depth, scalability and ease of use. Solutions include Dynamic Imaging, eCatalogs, Product Configurators, Targeted email & print, and Image Management. Available both as software and On-Demand, leading companies worldwide have selected Scene7, including Amazon, Harrods, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Adobe. Visit www.scene7.com.

Sheila Dahlgren
SVP Marketing & Corporate Communication
Scene7, Inc.
Office: 415-506-6002
Cell: 415-948-5207

© 2006 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.

Published on: 12:00AM on 5th October 2006