Channel Intelligence Awarded SHOP.COM Order Integration Certifications

Channel Intelligence Now Provides End-to-End Integration for Merchants in SHOP.COM Marketplace

Monterey, Calif., October 5, 2006 – SHOP.COM (http://www.SHOP.COM), the online destination site where consumers can buy from more than 10 million products using OneCart™ and one account , today announced that Channel Intelligence, Inc. has been certified to provide order processing and order status integration services on behalf of its retailer customers. Channel Intelligence, a Florida-based leader of technology innovation for Web-initiated commerce, was certified for product data integration earlier this year. The SHOP.COM Data Feed Provider Program, of which Channel Intelligence is now a fully integrated partner, is designed to create industry standards for data integration to ensure better presentations of merchants’ offerings online.

“Being certified to provide end-to-end integration for our retailer customers on SHOP.COM was a key initiative for us this year,” comments Rob Wight, CEO of Channel Intelligence. “We can now securely integrate SHOP.COM with our customer’s back-end order processing system thus eliminating the need for them to create a custom implementation themselves.”

Channel Intelligence offers these integration services as a feature of its SellCast™ Online solution. Now SellCast™ retailers wanting to join the SHOP.COM marketplace will enjoy a fully optimized data feed for improved product performance as well as the back-end order processing, both of which are necessary for success in the SHOP.COM marketplace.

“We continue to be impressed with the way Channel Intelligence works with merchants to get them up and running in our marketplace,” said Bruce Sellers, President of SHOP.COM. “This new level of certification means CI can quickly bring on additional merchants wanting to expand their online presence and reach more consumers through online channels such as SHOP.COM.”

The current list of SellCast™ customers includes some of the world’s top retail brands across all industry verticals including apparel, consumer electronics, health and beauty, home improvement, home décor, jewelry, office supplies, pet supplies, specialty gifts and toys. CI’s product data and order integration services are available to both existing SellCast™ customers as well as new retailers seeking help with integration to the SHOP.COM marketplace.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $3B in product value to over 50 destinations every day. CI customers include nearly 200 of the world’s best known retail and manufacturing brands such as Best Buy, Baby Universe, Black & Decker, Canon, Circuit City, Electronic Arts, eToys Direct, Fujifilm, HP Home and Home Office, ICE.com, Idea Forest (Joann.com), LG Electronics, Northern Tool + Equipment, OfficeMax, Olympus, Panasonic, PC Mall, PETCO, Rooms To Go, Target, Teleflora, The Inside Store, Things Remembered and more. For more information, visit the company’s website at http://www.channelintelligence.com.

About SHOP•COM™
SHOP•COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP•COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with OneCart™ and one personal password-protected account. SHOP•COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company’s website at www.SHOP•COM.

FOR IMMEDIATE RELEASE

Contact: Catherine Norman
SHOP.COM
831-647-4756
catherinen@shop.com

Contact: Joy Lee
Channel Intelligence, Inc.
321.559.2336
joy.lee@channelintelligence.com

Published on: 12:00AM on 6th October 2006