UK Short break Holiday Operator Company Selects Omniture SearchCenter™ and Omniture SiteCatalyst®

LONDON, England – October 5, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced Center Parcs, the UK’s short break holiday operator, has selected Omniture SiteCatalyst hosted Web analytics tool and Omniture SearchCenter. Omniture SearchCenter was recently introduced in the UK, and Center Parcs is implementing the solution to measure the performance of a new, combined search engine marketing campaign managed and developed by their appointed UK digital marketing agency, Green Cathedral.

Center Parcs uses its Web site for online bookings, late deals and for holidaymakers to request information on its villages. The company uses a combination of search marketing and other online marketing strategies to drive visitors to its site. Omniture SearchCenter will help Center Parcs optimise search marketing campaigns around the keywords that lead to the highest rate of conversion—that is, those that lead to actual sales. By measuring and analysing the performance of its search campaigns—both paid and natural search—Center Parcs and Green Cathedral will be able to track exactly what search terms and campaigns are generating the most profitable leads to Center Parcs’ Web site and feed that information back into future campaigns.

Center Parcs will also use Omniture SiteCatalyst to develop segmentation strategies for, and track the performance of, all of its online marketing campaigns within a single platform. They will utilize the products ability to create profiles of visitors to Center Parcs’ Web site and conduct path analyses to improve customers’ navigation through the site.

Omniture SearchCenter and Omniture SiteCatalyst services are tightly integrated, which means Center Parcs can take real-time analytics information—such as what holidays are being purchased on the site—and feed it through the search campaign to focus marketing spend on the most relevant keywords.

Center Parcs has seen a significant increase in online bookings over the last two years, and recently launched a new Web site to support its targets for 2006 and 2007. Jo Button, e-Commerce manager at Center Parcs, believes that Omniture will provide the company with insight into its online business to achieve these targets. She stated, “We chose Omniture SiteCatalyst because it provides excellent visibility into how visitors are interacting with our Web site, which we can then use to inform and optimise our online marketing strategy. And, because it's a hosted service, our marketing and business teams have instant access to the data, so we can change a campaign immediately if we want to.”

Button continues: “Omniture will enable us to maximise the performance of all our online campaigns as well as improve the online experience for users. We can link our search marketing to our analytics which is key to developing the most effective campaigns possible.”

Neil Weston, vice president and general manager, EMEA, Omniture, says: “Using both Omniture SiteCatalyst and SearchCenter means that Center Parcs will have a complete view of both its SEM and SEO campaigns to determine the origin of their online business. We are also delighted to be working with Green Cathedral, a combined SEM and SEO specialist in these efforts.”

Paul O'Donoghue, Managing Director, Green Cathedral, commented, "Our company has worked with SiteCatalyst for quite some time, but we are very excited to be the first UK agency to be working with their new keyword bid management tool, SearchCenter. Center Parcs has chosen an exceptional package and we are very keen to maximise their search marketing effectiveness using Omniture's SearchCenter."

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and

About Green Cathedral
Established in 1996, Green Cathedral is an independent full-service digital agency. The company is ranked consistently in the top 40 Digital agencies in the UK*. Green Cathedral provides a complete range of digital marketing and technology communications for its clients such as; design and build, search engine marketing, online advertising, server management and digital strategy. Headquartered in Cambridge with new offices in London, Green Cathedral is one of the most established names in the Digital arena.

*NMA top 100, 2005 – Ranked 14th in the UK Sunday Times, Tech Track 100, 2005 – Ranked 43rd

Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of our service offerings to our customer. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions continue to address customer requirements, the continued adoption by customers of SiteCatalyst and SearchCenter services, our ability to develop or acquire new services and enhance existing service offerings, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to develop and maintain strategic relationships, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.


Published on: 12:00AM on 5th October 2006