Digital communications agency twentysix London has designed the website for a totally new range of direct services from the John Lewis Partnership – www.greenbee.com.

Twentysix led the online brand and design strategy for their new e-commerce business, branded Greenbee.

Launching this week, Greenbee offers a range of services to the Partnership customers including travel, financial, insurance and events.

Twentysix London has been involved with the planning and development of Greenbee since its inception. Twentysix London also works extensively online with Waitrose.com.

James Furse, Greenbee Managing Director says “Greenbee constitues a uniquely appealing approach to home-life services. Customers will be able to browse a growing range of specially tailored products and services.”

As well as developing the online branding and style guidelines, twentysix London has worked closely with the Partnership to develop the best customer experience.

Simon Stokes, account director at twentysix London added: “Working in partnership to develop a new brand has been very challenging. To exceeding the high expectations of the John Lewis Partnership and their customers we have had to redefine a number of best practices.”

…ends…

Contacts:
Greenbee:
Sophie Cork or Gemma Young at The SPA Way on 020 7403 6900 or email sophie.cork@thespaway.com

Twentysix London:
Sarah Kelly, PR & Communications Manager, 020 7535 9979 or email sarah.kelly@twentysixlondon.com

Published on: 12:00AM on 9th October 2006