Retailers Benefiting from Channel Intelligence Optimization Technology for Improved Product Placement and Performance in Online Channels

ORLANDO – October 9, 2006 – Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced positive results from its new patent-pending Universal Type-based Category (UTC) product placement system recently implemented within the company’s optimization technologies. CI introduced this third-generation categorization solution in the summer of 2006 as an enhancement to all product lines, and immediate results were seen in its SellCast™ Retailer Solutions product line. Each SellCast™ customer had been provided this enhanced technology to ensure better performance through online channels such as comparison shopping engines and online marketplaces.

The revolutionary UTC placement and optimization technology provides retailers with transparent, definitive and consistent organization of products across online channels. CI’s automated process combined its patented product unification technology with its latest innovation, the UTC, making the company the first provider in the industry to offer product-level mapping versus the current industry standard of category-level mapping. A UTC is a single definitive location of each and every product CI manages. Each UTC is linked to the category taxonomy of each comparison shopping engine and online marketplace, eliminating the issue of disparate product organization that has traditionally plagued online advertising of products.

eToys Direct Inc., one of CI’s early SellCast™ customers, noted improved results since migration to the new UTC system. As a leading online seller of toys and games, eToys Direct Inc. uses the comparison shopping engines to help drive additional traffic and sales to their site. Alan Mochizuki, Marketing Manager for eToys Direct Inc., comments, “We’ve worked with CI to optimize and manage our data feeds for nearly two years and have been happy with the results we’ve achieved to date. The introduction of their UTC’s has added another layer of detail, specifically with our sales reports, enabling us to better manage this program. I can see exactly which UTC my products are placed in and where they are mapped at each engine, allowing me to better understand product performance at a more granular level.”

CI’s UTC technology also played a key role in the success of one of its customers’ performance on a leading Online Marketplace. This retailer’s branded store on the marketplace had been suffering due to poor categorization of products in its data feed. Categories were incomplete and inconsistent, providing poor navigation options for consumers. CI worked with the marketplace to improve the retailer’s performance by replacing the retailer’s categories with UTC categories, resulting in an initial six-fold increase in sales for this merchant.

Already gearing up for an aggressive start to the 2007 fiscal year, Channel Intelligence is unveiling new optimization features this week in booth #703 at the Annual Summit. These new SellCast™ BETA features include retailer traffic and sales reports by UTC, retailer quality assurance tools to view product placement by UTC, as well as retailer categorization solutions that enable retailers to use CI’s UTC as the taxonomy for their own Web sites.

Contact: Joy Lee
Channel Intelligence, Inc.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $3B in product value to over 50 destinations every day. CI customers include nearly 200 of the world’s best known retail and manufacturing brands such as Best Buy, Baby Universe, Black & Decker, Canon, Circuit City, Electronic Arts, eToys Direct, Fujifilm, HP Home and Home Office,, Idea Forest (, LG Electronics, Northern Tool + Equipment, OfficeMax, Olympus, Panasonic, PC Mall, PETCO, Rooms To Go, Target, Teleflora, The Inside Store, Things Remembered and more. For more information, visit the company’s website at

Published on: 12:00AM on 9th October 2006