Interactive media agency Cimex has been commissioned to develop a creative and inspirational online branding solution for Big Picture TV (BPTV).

Online media channel BPTV streams free video clips of some of the world’s most renowned pioneers in Sustainable Development. Included in the impressive line-up of talking heads are the likes of HRH Prince Charles, Nelson Mandela, Lynne Franks, Jane Goodall and Deepak Chopra, to name but a few.

“I’ve chosen Cimex because they have the experience and expertise to create innovative and widely accessible design solutions,” says Marcus Morrell, Founder and Director of Big Picture TV. “With over 40 awards to their name in just 11 years, they are widely recognised as a market leader in digital media and I’m thrilled to be working with them.”

Cimex is fast gaining the reputation as an ethical custodian and champion for web accessibility and usability. The installation of one of only four state-of-the-art usability laboratories with eye-tracking facilities in the UK, means that Cimex will be able to improve its user experience capability, which has delivered solutions for other not-for-profit organisations such as Save the Children, The Balance Foundation, The Who Cares Trust? and Shelter.

Looking to a launch date at the beginning of October 2006, Cimex will develop a fully accessible Big Picture TV website, complete with improved branding solution, enhanced functionality and user engagement and the introduction of an e-commerce component.

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Editors Notes:

- Further details about Big Picture TV available at www.big-picture.tv

- Cimex is a multi-award winning, ‘top 50’ interactive media agency. Established in 1994, the firm offers a 360 degree service from consultancy through to digital design, technical and content services. The agency works in the corporate, public and e-learning sectors, and focuses on user centred design to create unique solutions.

For media enquiries or interviews, please contact:
SOLANGE NOLAN
Marketing Manager
cimex
53-55 Scrutton Street
London
EC2A 4PJ

Tel: 020 7324 7780
Fax: 0207 324 7781
eMail: solange.nolan@cimex.com
www.cimex.com

Published on: 12:00AM on 6th September 2006