~ online fieldwork company links panels in 41 countries for access to millions of quality respondents ~

The iD Factor’s global network of predominantly local panel providers now spans five continents, following a series of deals signed last week.

The online fieldwork consultancy has supplemented its own consumer and B2B panels (e.g. Home of Research, TechTank) with almost five million respondents. It now has access to 2m consumer respondents in Europe, 1.4m in Asia and 1.3m in the Americas.

Advertising and market research agency clients such as Synovate, Intrepid Consultants, OMD and Joshua seeking insight into wider geographic markets can now benefit from:

Preferential pricing and service negotiated by The iD Factor
Compatible and integrated survey platforms for the rapid launch of projects and live monitoring
Quality assurance: expert partners are involved in questionnaire checking to ensure for cultural and linguistic fit

Jon Gumbrell, managing director at The iD Factor said: “Consumer panels are managed best by people who understand the market in which the panelist lives. Our emphasis on strategic partnerships with carefully selected national and regional panel operators will ensure optimal results for our clients.”

To view their latest panel book please go to: www.theidfactor.com/panelbook


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Notes for editors

About The iD Factor

The iD Factor provides market research companies with online fieldwork solutions including research design and analysis. Strategic partnerships and in-house panel services enable it to reach any demographic globally. Its unique insight department ensures excellence in the management of panels and adds value to research for clients including OMD, Synovate and Ipsos. The iD Factor has also founded a software development division which ensures it’s the first to market with innovative survey features and in devising means to speed response times.


The iD Factor is a division of TMN plc:

themutual.net plc specialises in online marketing. With access to millions of consumers, it helps many of the UK’s leading brands take advantage of the web’s transparency and cost-effectiveness to conduct marketing or research online.

Its 500+ clients include a number of agencies and direct clients such as Dennis Publishing, MBNA, ASDA, Reuters, Microsoft, Dell, Morgan Stanley, Nestle and EMAP.

TMN plc’s divisions are leaders in their fields and include:

TMN Media which owns and manages some of the largest databases of email addresses in the UK and operates the UK’s most popular rewarded shopping portal,
EDR, the UK’s primary dedicated email advertising agency,
iD Factor which provides market research companies with online fieldwork solutions and
Enterprise & IT which conceives and develops innovative commercial products and solutions and exploits synergies across the group’s databases and technology platforms

Listed on AIM since 2000 and based in central London, TMN plc’s turnover for financial year ending April 30, 2006 was over £9 million and is forecast to reach £16m by Broker Investec in financial year 2006-7.


For further information or images, please contact Nik Pollinger or James Hedges at Wide PR:


0870 010 9998


0870 366 9998

Published on: 12:00AM on 6th September 2006