We're very excited to be launching today a new viral marketing campaign for client Koch Media. When we're not furiously debating how best to pronounce this company's name, we're coming up with great ideas to promote their games, and this is a fine example. Crusty Demons are a group of mentalist motocrossers who are renowned for their death-defying stunts.

The viral, which is targeting male gamers, invites the visitor to pick where on a woman's body they would like to create their tattoo. Having picked a style of tattoo and personalised it with a message, users then see a sexy video of the woman as she reveals the tattoo on her body. Once the video has played out, they are invited to either download their tattoo as a desktop wallpaper (clever stuff creating personalised wallpapers on the fly in flash) or send their video to a friend or five.

You can create a tattoo yourself by visiting www.crustydemons.co.uk/tattoo_parlour/ .

My heartfelt thanks to Koch Media from all the guys in the design team who were lucky enough to work on this project.

About New Media Maze:

New Media Maze is a full-service digital marketing agency based in Hoxton Square, London. Founded in 2000, the company services a broad range of blue chips, boasting a client list which includes some of the leading global entertainment companies such as Universal Pictures, DreamWorks, EMAP, Activision, Ubisoft, Electronic Arts, Society of London Theatre, and Sega. Recent account wins have included The Disney Channel, Deep Silver Games, Entertainment Rights and BT.

The agency acts as a one-stop-shop for clients, allowing them to draw on modular or fully integrated online marketing services including: Online PR, Promotions, Advertising, Viral Marketing, Web Design & Production, Email and Mobile Marketing, Search Engine Marketing and Affiliate Marketing.

Interested parties can sign up for company updates on the agencies blog: http://newmediamaze.typepad.com or visit www.newmediamaze.com

For further information contact Dave Smith dave@newmediamaze.com at New Media Maze on 0207 097 3626

Published on: 12:00AM on 11th September 2006