BT RECONNECTS WITH TRADEDOUBLER

Communications Giant Returns to TradeDoubler Following Review of Affiliate Marketing Strategy

TradeDoubler, a leading European provider of online marketing solutions, announces today that it has re-signed BT. The new relationship will see TradeDoubler in an extended role, running five affiliate programs for BT. BT's decision to return to TradeDoubler follows extensive positive feedback from its publishers during a review of its affiliate strategy. TradeDoubler's reputation amongst publishers for delivering results was influential in BT's decision.

BT will begin by using TradeDoubler's affiliate marketing product, promoting BT Shop, BT Fusion, BT Broadband, BT Vision and wholly owned subsidiary, Dabs.com (an online electronics retailer). BT is also currently reviewing the possibility of using TradeDoubler's extended range of online marketing solutions, including the media network and campaign products.

TradeDoubler's consultancy division will enable BT to tap into a wealth of online marketing knowledge and expertise. The account management team dedicated to the BT account will proactively advise BT in order to optimise the performance of their programs.

Amy Hill, head of online sales at BT said, "As an advertiser it is crucial for us to obtain the best ROI from an affiliate program. TradeDoubler has an excellent reputation for driving results and fostering good relations between advertisers and publishers. The affiliate marketing model is a win win situation for both parties when managed effectively and we are confident in TradeDoubler's ability to do this. We are excited to be working with TradeDoubler again."

"We are delighted BT has returned to TradeDoubler. With our proven experience and expertise in running successful affiliate programmes we look forward to delivering positive sustained results for BT," says William Cooper, Chief Operating Officer at TradeDoubler.

About BT
BT is one of the world's leading providers of communications solutions serving customers in Europe, the Americas and Asia Pacific. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services.
In the UK, BT serves more than 20 million business and residential customers with more than 30 million exchange lines, as well as providing network services to other licensed operators.

About TradeDoubler
Founded in 1999, TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 16 other markets, and customers include Apple Store, Dell, Telia Sonera, eBay and Kelkoo. Please visit www.tradedoubler.com for further information.

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Published on: 12:00AM on 12th September 2006