New Version of Technology Accelerates Online Business Optimization

OREM, Utah – September 13, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the immediate availability of SiteCatalyst 13—the newest version of the company’s award-winning business optimization platform. In this release, Omniture provides new tools designed to increase the productivity and effectiveness of online business professionals. With SiteCatalyst 13, businesses can quickly respond to the increasingly dynamic and complex requirements of optimizing online businesses, and ultimately enable a more productive customer experience.

The Industry’s First Web 2.0 Business Optimizations
As companies struggle to improve their online businesses through the use of emerging technology, they are challenged to find the means to optimize the effectiveness of such nascent Web site components such as blogs, rich media, social networking and more. To overcome this, Omniture is introducing Web 2.0 business optimizations that package best practices expertise and technology for:

• Social Networking – Analyze the value and relevance of user-generated content
• Blogs – Measure consumption and influence of this new content medium
• Rich Internet Applications (RIA) – Quantify rich media engagement and abandonment
• Dynamic Site Search – Provide visitors with self-optimizing search results
• Visitor Interaction Profiling – 1:1 targeting with complete user profiles

The Industry’s First Online Business Administration Console
The complexity of today’s online business has made it difficult for administrators to keep pace—especially in highly dynamic environments that operate globally, 24X7, with large numbers of users, Web site brand extensions and high volumes of change requests. To address these needs, SiteCatalyst 13 introduces the new Online Business Administration Console—a graphical, self-service, one-stop configuration and management tool.

Key features of the console include:
• Fast and accurate creation, configuration and management of thousands of report suites which includes pre-configured suite templates tailored for specific industries and site types;
• Management of user access and permissions for individuals, groups and functions by roles and entitlements;
• Support for the deployment and management of multiple currencies and languages;
• Automatic generation of data collection code by application type, including Web pages, wireless devices and RIA; and
• Open access to external provisioning systems through a Web Services API and software developer kit to automate all administrative functionality.

According to GlaxoSmithKline, "The Omniture Administrative Console will enable us to edit settings across the more than 500 report suites we currently manage, reducing the effort required in making changes to each individual suite. The Password Recovery feature will reduce the number of support tickets to our internal help desk by easily allowing users to reset their own Omniture login passwords."

“Not only is the business administration console a powerful tool, it is also an important component in our unified product strategy,” said Brett Error, chief technology officer and executive vice president of products for Omniture. “Going forward it will serve as a single point for administering all Omniture products so we can continue to reduce complexity and ensure accuracy across the organization.”

More information on SiteCatalyst 13 can be found at: http://www.omniture.com/products/web_analytics/sitecatalyst

Customer Feedback on Web 2.0 Optimizations
Social Networking and Blogs
“Professional sports is a billion-dollar industry and our fans expect a certain level of interaction and communication—not only with our organization, but also with each other,” said Pat Coyle, director of database marketing and e-commerce for the Indianapolis Colts. “Measuring consumer generated content like blogs and other social networking technologies can provide insight into how we can better interact with our customers and can allow us to understand and address the trends and perceptions that affect our organization.”

RIA
“As the leaders in lifestyle media, engaging our audience through rich media interactions is a key business strategy,” said Chad Parizman, director of online analytics, Scripps Networks. “Omniture’s RIA business optimization is the only solution out there that can accurately measure and optimize the impact and appeal our media are generating—without compromising the performance or quality of the user experience.”

Dynamic Site Search
“With Omniture’s Dynamic Search Optimization, we can analyze the conversion rate for each search term and make changes that provide more relevant results, continually increasing conversion and therefore generating more revenue—it's like finding money,” said Francis Lavelle, manager of online strategy at Redcats USA. “Omniture’s Business Optimizations are really powerful.”

Visitor Interaction Profiling
“The insight we provide through Omniture’s Visitor Interaction Profiles has become a strategic link between marketing and sales. Now we can go beyond delivering a generic list of leads and provide insight into the online behavior of prospects,” said Ross Jenkins, senior strategic marketing analyst, Ciena. “This is for real; this is how we connect the dots.”

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits and acceptance of SiteCatalyst 13, business optimizations and the Online Business Administration Console in the market and
statements regarding our product strategy and plans. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with the continued adoption by customers of our SiteCatalyst service, our ability to continue to attract new customers and sell additional services to our existing customers, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, defects, disruptions, interruptions or delays in our services or other performance problems with our services, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," and the unauthorized disclosure of personally identifiable information regarding Web site visitors, whether through breach of our secure network by an unauthorized party, employee theft or misuse, or otherwise; and such other risks that are described in Omniture’s quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Published on: 12:00AM on 14th September 2006