RedEye, the eCRM agency, today announced that low cost airline Monarch will be using RedEye segmentation and event-driven email technology to increase awareness of their new online check-in facility.

With RedEye’s help Monarch will be able to segment their customer database and implement a strategically timed and highly targeted automated email marketing campaign. All Monarch customers flying from Manchester and Birmingham will be contacted three days before their flight informing them of the ability to check in online and a direct link to the relevant area of the Monarch website.

The performance of each individual email will be then tracked using RedEye’s email reporting and campaign measurement tools to measure key performance indicators, such as the number of click throughs and completed check ins, to gauge the success of the campaign.

Monarch already uses RedEye technology and expertise to understand visitor behaviour on and measure the success of its online marketing.

RedEye’s visitor identification and reporting technology enables Monarch to gather site user data and statistics including information about the paths visitors follow through the site. This provides insights into how the existing site could be improved and enables them to test alternative processes to improve customer conversion.

RedEye’s campaign reporting tools enable Monarch to track the success of their email marketing, search engine keywords and banner advertising to attract more profitable visitors to the site.

Catherine Kite, Direct Marketing Manager, Monarch Airlines said “RedEye’s sophisticated segmentation and automated email systems allows us to keep our customers informed, in a timely and targeted way, of the services we offer. Their analytics capability gives us a complete picture of the success of these campaigns and of our customer’s experience online, enabling us to make business decisions based on genuine activity.”

“It’s great to be working with an organisation that recognises the importance of understanding and communicating with their online customers. By analysing their email campaigns and site activity in detail, and placing emphasis on the data, Monarch is ensuring that its campaigns are tried and tested, before they are launched across the UK.” said Jonathan Kay, Managing Director, RedEye International Ltd.



• Since 1997 a host of leading UK businesses have trusted RedEye to help them generate more revenue, get better returns on their marketing spend and improve their customer loyalty including Asda, The AA, BBC TV Licensing, Warner Breaks, Kwik Fit, npower and William Hill.
• With RedEye clients get more than just software and solutions, we are part of their team, dedicated to ensuring they achieve their online business objectives.
• We give them visibility of all aspects of their online business, identifying opportunities to grow, and providing the support and tools to deliver highly targeted and perfectly timed communications to their customers and prospects
• Services include ad serving, search marketing (SEO and PPC), affiliate management, web and campaign analysis, profiling and segmentation, data brokering, data capture, data cleanse and email and sms marketing.
• RedEye bought email marketing agency, e-relationship marketing (e-rm), in 2005. RedEye is now one of the UK’s largest email broadcasters.

Press contact
Cath Swift
07801 817 451

Jonathan Kay
Managing Director
07977 402718

Published on: 12:00AM on 14th September 2006