Solution leverages speed-trap’s fast-deployment e-business intelligence technology

Newbury, Berkshire & Houten, The Netherlands, 14 September, 2006 - As of July 1, Reed Business Information has been using Arcade e-Business’ usability services to track how visitors experience its various websites. Analysis of click - and grid maps provide unique insight into visitor behaviour. The technological resource supporting Arcade’s services to Reed Business Information is provided by speed-trap Limited’s e-business intelligence technology. Because all data is collected in real-time from the actual users of the site - not via a lab environment - it is possible to give an objective and accurate picture of website visitor behaviour and user experience.

Commenting on the installation, Arcade e-Business’ Laurus Keijzer said: “Nowadays many e-business managers only look into a website’s statistics and completely forget that there are users on the other side of the website who need to get the best possible service. speed-trap’s e-business solution provides us with a perfect insight into the behaviour and experiences of a website visitor because all information is collected on the user’s side”.

Malcolm Duckett, speed-trap’s VP of marketing and operations also commented: “One of the deciding factors for Reed choosing a speed-trap based solution, was the ease of deployment. Unlike other solutions, our technology was able to provide all the data Reed needed to achieve ‘full-on’ usability analysis - from each and every visitor to each site they wanted to instrument - via just a single, one-line change to the site. This is of course dramatically different to the tagging costs associated with web-analytics solutions.”

About Reed Business Information Nederland
With prestige brands like Elsevier, TotalJobs, Kellysearch, Boerderij, Misset Horeca en, Reed Business Nederland is market leader in most business to business sectors. Reed Business publishes over 5,000 products for professionals in business, health care and government. Its range of communication and information channels comprises internet portals, magazines, books, digital newsletters, training, exhibitions and events. Reed Business Nederland is part of Reed Elsevier PCL, the world leading publisher and information provider.

About Arcade e-Business
Arcade e-Business provides e-business intelligence solutions. By using speed-trap Limited’s patented technology, online visitor behaviour is recorded, analysed and reported. By collecting data about site arrival, content provided and all interactions, a wealth of information is collected on all aspects of the e-business environment, including traffic, content, search behaviour, conversion, CRM and customer loyalty. In co-operation with national and international e-business consultancy partners, Arcade e-Business assists its customers in substantially improving their online business performance.

About speed-trap
speed-trap is the e-business intelligence company. We offer technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives. This uniquely powerful capability empowers users enabling them to recognise and target emerging and changing business opportunities and to make decisions based upon accurate and meaningful behavioural information.

speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See for further information.

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Ad-Lib International Limited
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Published on: 12:00AM on 14th September 2006