Scene7®, provider of the leading on-demand rich media platform, today announced that, one of the largest independent window covering retailers in the U.S., is utilizing Scene7 Product Configurators to power the visualizer that enables customers to visually configure custom window treatments.’s window treatment visualizer aims to take the guess work out of buying window coverings by turning a complex purchase process into an easy, enjoyable shopping experience. The rich interactive site, built on Scene7’s rich media platform and Adobe® Flex™ technology, visually guides customers step-by-step through the entire custom blind ordering process, allowing them to change out everything from inside or outside mount, to the color of the blind or shade, to specialized options such as cloth tapes or wand placement. The site then visually presents selected options in real time and configures the exact price as each selection is made. The application’s “zoom” feature depicts the blind with photo-realistic detail; for example, customers can actually see the fine-grain detailing of a wood blind. By enabling customers to visualize exactly how their selections will appear once they receive them, is looking to drive conversions and reduce ordering errors while increasing overall customer satisfaction.

“By giving buyers an outlet to develop exactly the product they want, manufacturers will engender loyalty with these leaders. In turn, they will show or tell others about the company or product, raising brand awareness via word of mouth.” – Who Buys Custom Consumer Products, Forrester Research, Inc., June 2006.

Leveraging Scene7’s Product Configurator solution and the expertise of its Professional Services group along with Adobe Flex technology, has efficiently implemented a unique site that dramatically enhanced its visual merchandising and user interface design. Unlike other multi-page, linear, non-visual ordering processes, everything is available on one page. Accordion panes expand and condense to show the specifications the customer is currently modifying. This guided ordering process enables customers to configure and preview their blinds, checkout or save designs for later from a single screen.

The visualizer offers products that account for the top 75 percent of’s sales and will be expanded to its entire inventory. “Due to the uniqueness, complexity and multitude of available options, product visualization is critical in order to help drive a purchase decision,” said Chris Blair, Web site Manager of “Scene7’s platform is the only automated solution in the market place that enables true dynamic visual configuration of products.”

“In an age where online innovation is essential, and visualization is a critical component of the online purchasing process, is raising the standards for rich Internet experiences and user interface design,” said Doug Mack, CEO of Scene7. “Scene7 is proud to work so closely with an industry innovator like, whose implementation further validates the importance of allowing customers to view personal product choices online in order to increase conversions and sales, as well as reduce returns and shorten the sales cycle.”

About Scene7
Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies worldwide have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Adobe. Visit

Since 1999, has grown from a small home-based business into one of the largest independent window covering retailers in the US. With well over 200,000 satisfied customers our products cover the windows of thousands of homes and businesses across the country with styles ranging from the basic to the latest in window decorating trends. Visit


Published on: 12:00AM on 14th September 2006