London, UK and Raleigh, NC – September 19, 2006 - Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that Associated Northcliffe Digital (AN Digital) has upgraded its Accipiter AdManager contract in order to be able serve over one billion ads per month. Associated New Ventures and Northcliffe Electronic Publishing merged recently to form Associated Northcliffe Digital. Following the merger, the company chose to upgrade its existing AdManager contract to fully support its expanded portfolio of sites and hence increased scale of advertising inventory.

The AN Digital network, which brings together sites including DailyMail.co.uk, Metro.co.uk ThisisLondon.co.uk, ThisisDerby.co.uk, ThisisMoney.co.uk and Pocado.com, now reaches an estimated 26% of all UK internet users, a total of 7 million unique users - every month.

As part of the licence upgrade AN Digital has also migrated to the latest version of Accipiter’s ad management technology, AdManager 8, which offers advertisers increased targeting opportunities. For example, AN Digital plans to leverage AdManager’s GeoTargeting capabilities to deliver more geographically-relevant advertisements to each site visitor. Upgraded performance tools will also facilitate greater campaign scrutiny and the best possible advertising results.

“We have worked with Accipiter for years and know that AdManager satisfies our scalability needs as we expand our network of digital assets and increase our exposure in the online advertising arena,” explained Martin Corke, commercial director, AN Digital Integrated Media. “These upgrades and additional tools will provide increased targeting flexibility and help us offer far more value to our advertisers.”

“We are excited to play a role in AN Digital’s growth and continued online success,” explained Mike Keaton, Accipiter’s director of European operations. “With AdManager, we have already helped them establish an online advertising foundation that supports their expected growth. This upgrade simply helps them create even more opportunities.”

About Associated Northcliffe Digital

1. Associated Northcliffe Digital (AND) is the digital division of Associated Newspapers Ltd. (ANL) which is owned by the Daily Mail and General Trust (DMGT) and the result of the merger of Associated New Ventures (ANV), Associated New Media (ANM) and Northcliffe Electronic Publishing (NEP) on 1 May 2006.

2. The resulting portfolio of over 85 sites incorporates national and regional digital magazines, classified sites and stand-alone services which reach 26% of the UK online population with more than 7 million unique users every month. Advertisers have access to a wide and varied audience including home hunters, job seekers, holidaymakers, car buyers and online daters, through high traffic sites such as DailyMail.co.uk, Metro.co.uk, ThisisLondon.com, ThisisTravel.co.uk, FindaProperty.com, Jobsite.co.uk, LoopyLove.com as well as a network of “thisis” sites.

3. AND works closely with ANL, one of the leading national newspaper groups in the UK, to extend its services online and through other digital channels. By utilising its combined experience and expertise to develop creative tools for new acquisitions and business partners, AND continues to maximise ROI for its advertisers.

About Accipiter

Accipiter has been serving and enriching the digital advertising industry since 1996. Web publishers, media networks and marketers take advantage of Accipiter’s innovative ad management, trafficking and behavioral targeting solutions to effectively manage their online advertising revenue.

Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit www.accipiter.com.

---

AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media contacts

Accipter
Molly Thompson
Crossroads PR for Accipiter
Phone: 919-605-0022
mthompson@crossroadspr.com

Emily Eubanks
Accipiter Solutions, Inc.
Phone: 919-719-4539
eeubanks@accipiter.com

AN Digital
Alice Waters
Cohn & Wolfe
Phone: 020 7331 5356
Alice_waters@uk.cohnwolfe.com

Published on: 12:00AM on 19th September 2006