Partners Recognize Opportunity to Combine Web Analytics and Online Marketing Expertise

OREM, Utah – September 19, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that over 100 sales and implementation professionals have achieved certification from the Omniture Certified Professional Program™ for Partners. The charter of the program is to provide partners with not only the training to sell, deploy and support Omniture solutions, but also the skills to drive best practices in the Web analytics and online marketing industries.

“The demand for expertise around Omniture products is growing as more and more of our customers are requesting Omniture solutions,” said Craig Danuloff, founder and president of Commerce360. “The partner certification program is an opportunity for us to help our customers optimize their online marketing initiatives and realize faster ROI.”

“Acceleration provides online marketing services and technology for marketing professionals and agencies across the globe,” stated Stephan Pretorius, president of Acceleration. “Omniture’s partner certification program has enhanced our international teams’ knowledge by providing in-depth training on both technical skills and online business strategy. With an Omniture-certified team, our customers have confidence knowing our people are expert users of the Web analytics industry’s best technology.”

Omniture Certified Professional Program for Partners
The Omniture Certified Professional Program provides training and certification for partners on Omniture’s Online Business Optimization Platform.™ The solutions that make up the platform include Omniture SiteCatalyst®, Omniture Discover™, Omniture Data Warehouse™ and Omniture SearchCenter™.

The Omniture Certified Professional Program for Partners provides three types of certification:
• Omniture Certified Professional™: Sales
• Omniture Certified Professional™: Implementation
• Omniture Certified Professional™: Support (available September 2006)

Benefits of Certification include:
• Industry recognition as an Omniture Certified Professional
• Increased project success and time-to-ROI for partners’ customers
• Credibility with customers as an online marketing best practices expert
• Differentiation from competition

Omniture’s Certified Professional Program provides Web-based training and custom on-site training, including courses offered at Omniture’s global training centers in North America, Europe, Australia and Japan.

“It is a challenge in today’s market to find online marketing professionals with the combination of skills in both Web analytics and online marketing,” says Mark Dillon, vice president of channel sales at Omniture. “Omniture recognized the need to provide our partners with the education and skills to help overcome that challenge. Our certification program is designed to provide companies with a level of proficiency in relation to our market and products—ultimately translating into greater success for customers.”

For more information about Omniture’s Certified Professional Program for Partners visit: http://www.omniture.com/education/certification.

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.


Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the Omniture Certified Professional Program for Partners and optimizing online marketing objectives of customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to develop and maintain training and certification courses, the continued adoption by customers of our SiteCatalyst service, errors, defects, disruptions or other performance problems with our services, the significant capital requirements of our business model, the continued growth of the market for on-demand, online business optimization services, our ability to hire, retain and motivate our employees; and such other risks that are described in Omniture’s quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Published on: 12:00AM on 19th September 2006