AdManager Hosted Helps Maximize Revenue Potential

RALEIGH, NC and LONDON, UK – Sept. 20, 2006 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that, a nationally-recognized online apartment rental listing service, has migrated from a competitive solution to Accipiter’s AdManager Hosted technology. reported record-breaking visits and leads to customers during the first half of 2006, helping make the site the number one Internet listing subscription service for the rental industry. As such, required a solution that would easily scale with its rapidly growing marketplace. With an aggressive plan for continued growth, plans to maximize AdManager’s unique revenue management capabilities such as the ability to create campaign tiers which can be optimized per campaign by segment and creative performance.

“Projecting inventory forecasts in a real-time environment and making changes to our ad campaigns on the fly are critical needs of and our advertisers,” said Maria Richer, product manager for media sales/corporate products. “Accipiter has helped us capitalize on a more effective use of our existing inventory, allowing us to anticipate even greater revenue gains as we continue to grow our marketplace.”

Today, many online publishers such as have complex business models that incorporate national sales teams, local sales teams, schedule-based campaigns, performance-based campaigns, affiliate campaigns and promotional programs. “It is possible to manage all of these initiatives together while ensuring that each ad request is fulfilled as strategically as possible, as opposed to just getting it right a percentage of the time,” said Accipiter CEO Brian Handly. “This is the concept behind our revenue management technology and we’re happy to have the opportunity to help apply this methodology for”

“We wanted a team that could provide exceptional customer service and the ability to develop customer-based solutions,” continued Richer. “Accipiter put in place multiple high-performance solutions that expertly manage the needs of and our advertisers.”

About is a division of Classified Ventures, LLC, a strategic joint venture owned by five leading media companies including Belo Corp. (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), , The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO). As part of this relationship, exclusively provides rental content to newspaper, television and community Web sites within the network. is the most visited national apartment Internet listing subscription service distinguished by approximately three million rental listings from managed properties, newspaper classifieds and for-rent-by-owner units. Its personalized searches, highly visual ads featuring 360-degree virtual tours and professional photography, and comprehensive community listings, make it possible for in-market renters to access rental inventory from across town or across the country and make informed decisions quickly. The site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 170 affiliates across the country includes the Chicago Tribune (, The Washington Post ( and the Los Angeles Times (, a division of Chicago-based Classified Ventures, LLC, delivers highly qualified, ready-to-rent prospects to more than 14,500 trade customers, which increases closure rates and decreases the average cost of leasing an apartment.

About Accipiter
Accipiter has been serving and enriching the digital advertising industry since 1996. Web publishers, media networks and marketers take advantage of Accipiter’s innovative ad management, trafficking and behavioral targeting solutions to effectively manage their online advertising revenue.

Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit


AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contacts:
Molly Thompson
Crossroads Public Relations for Accipiter
Phone: +1 919-605-0022

Emily Eubanks
Accipiter Solutions, Inc.
Phone: 919-719-4539

Published on: 12:00AM on 20th September 2006