Trinity Mirror, the UK's largest newspaper publisher, has joined the Association of Online Publishers (AOP) as a full member.

Matt Brittin, director of strategy and digital for Trinity Mirror, is to represent the newspaper publisher on the AOP Board.

Trinity Mirror boasts a portfolio of more than 500 media brands, including some 300 websites, 240 local and regional newspapers, five national newspapers and four sports titles.

With its headquarters at Canary Wharf in London, the Group employs approximately 11,000 people in centres across the UK.

Brittin comments: “With more than 8 million unique users across our portfolio of websites, Trinity Mirror is now among the leading online players in the UK. As such, we are keen to engage more closely with others leading and influencing the development of UK online publishing.”

Britton continues: “We are delighted to join the AOP and hope to play a full part as members, drawing on the expertise of our digital teams and the hundreds of other employees around the Group for whom online activity is a major part of their responsibilities.”

AOP is the association representing publishers of original, branded, quality content online. It publishes original research, and hosts forums, awards and conferences, covering a range of topics from: broadband, mobile, paid-for-content, subscription models and data protection, through to copyright, content management, new technologies and audience measurement.

Alexandra White, director of AOP, welcomed the addition of Trinity Mirror to the Board: “I am delighted that Trinity Mirror has added its weight to the Board of AOP. AOP now represents the cream of top-quality digital content providers in the UK and our representation among the regional players has been considerably strengthened by the addition of Trinity Mirror.”

Notes for editors

Trinity Mirror publishes over 300 websites, which together have more than 8m unique users. They include national newspaper websites (eg Mirror.co.uk, RacingPost.co.uk), sites for regional newspapers like the Liverpool Echo, Birmingham Mail and Newcastle Evening Chronicle, and a raft of online classified advertising sites for jobs, homes and motors. For further information about Trinity Mirror's online operations, visit:
www.trinitymirror.com/brands/digital/

About AOP
The UK Association of Online Publishers (AOP) is an industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of approximately 160 publishing companies from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media.

Together they publish around 1,828 products (AOP Census 2006) and their websites have a combined audience of almost 20m users, or an active reach of 68 per cent of the entire internet population (source, Nielsen/NetRatings, Q4 2005).

AOP presents a unified voice to industry and Government, specifically to address issues and concerns relating to all areas of online publishing. AOP publishes original research, hosts forums, conferences and events, covering a range of topics from paid-for-content, subscription models and data protection, through to copyright, content management, new technologies and audience measurement.

The AOP autumn Online Publishing Conference & Awards is its annual industry event. It attracts the biggest names in online publishing to discuss the challenges and opportunities facing the industry and celebrate outstanding achievement. The 2006 event was held on 4 October at the London Hilton, Park Lane.

Members include Associated New Media, BBC, BSkyB, Channel 4, CMP Information, CNET Networks, Condé Nast Interactive, Dennis Interactive, The Economist Group, Emap, Financial Times, Future Publishing, GCap Media, Guardian Unlimited, Haymarket Publishing, Independent Digital, IPC Media, ITV Online, News International, Reed Business Information, Reuters, Telegraph Media Group, Trinity Mirror, VNU Business Publications and Which? In addition, PPAi (Periodical Publishers Association Interactive) retains a corporate seat on AOP board: representing the interests of magazine publishers online. www.ukaop.org.uk

Contact:
Charley Hayes
immediate future Ltd
0845 408 2031
pressoffice@immediatefuture.co.uk

Published on: 12:00AM on 10th October 2006