Joy Lee
Channel Intelligence, Inc.

Diane Coffey
Kel & Partners
508.366.2099 ext. 117 Enlists Channel Intelligence Technology to Improve Product Performance in Online Channels

ORLANDO – November 1, 2006 – Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced the adoption of its SellCast Online™ services by, the leading online retailer for unbelievable finds for women at outrageously low prices. The service will enable the retailer to better manage their online marketing campaigns through highly optimized product data feeds for improved product placement and performance on comparison shopping engines (CSEs) and online marketplaces.

Suzanne Salas, Director of Search Engine Marketing for said, “We recognized our need to have more extensive shopping comparison data right at our fingertips. In order to be able to provide our customers with the exceptional shopping experience they have come to expect from, we turned to the leader in the industry. With the tools that Channel Intelligence provides with its SellCast Online service, we’ll get the information we need while allowing us the flexibility to adjust and apply as our business continues to grow and evolve.”

“The complete package that SellCast offers retailers makes it the choice of today’s leading online retailers,” said Steven Roth, Senior Product Manager at Channel Intelligence. “We are very pleased to assist in their online marketing efforts by helping them expand their reach and improve conversions through the patented technology and granular reporting capabilities of SellCast.”

The SellCast™ Online service automates the delivery and optimization of a retailer’s online product catalog for comparison shopping engines and dozens of other destination sites. Through its patented optimization process, the SellCast™ Online service ensures that more products appear on the CSEs in the categories where consumers are most likely to find them. In addition, a full suite of reporting tools is included to help retailers better manage and improve the profitability of their marketing programs.

Since 2000, has reached millions of consumers with its high-quality, off-price merchandise. offers superior quality goods and top brands at up to 70% off retail value, providing its customers the very best in apparel, shoes, jewelry, bedding, home furnishings, and much more. Visit for more information and a complete product selection.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $3B in product value to over 50 destinations every day. CI customers include nearly 200 of the world’s best known retail and manufacturing brands such as Best Buy, Baby Universe, Black & Decker, Canon, Circuit City, Electronic Arts, eToys Direct, Fujifilm, HP Home and Home Office,, Idea Forest (, LG Electronics, Northern Tool + Equipment, OfficeMax, Olympus, Panasonic, PC Mall, PETCO, Target, Teleflora, The Inside Store, Things Remembered and more. For more information, visit the company’s website at

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Published on: 12:00AM on 1st November 2006