Digital marketing solutions provider Mailtrack has been appointed by The Direct Marketing Association (DMA) to provide the technology behind the association’s email communication programme to its members.

Email is a crucial element of the DMA’ s communication strategy and this ‘self-service’ solution ensures that the association can communicate easily and efficiently with its 900 strong member base. Mailtrack’s hosted email marketing solution provides the DMA with full operational control without the burden of an in-house system, and additional services are available on an ad-hoc basis if support or advice is needed.

Ray Welsh, Head of Sales and Marketing at Mailtrack comments: ” The high degree of flexibility required in the email communication between the DMA and its members required a solution that could be operated independently of Mailtrack. However the communication needs of organisations are constantly changing and we will continue to work with the DMA as consultants for all their requirements as they evolve beyond just email marketing.”

Pippa Box, Head of Marketing at the DMA comments: ” We are delighted with the solution that Mailtrack has provided. For us it is essential that we have a system which allows us to maintain efficient communication with our members and we will continue to use Mailtrack’s expertise in this area to help us maintain this. We look forward to developing our relationship with Mailtrack further.”

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About Mailtrack

Established in 1999, Mailtrack is a privately-owned, digital marketing solutions provider.

With its headquarters located in London, Mailtrack’s digital expertise includes email marketing, web, newsletters, online coupons, RSS, SMS/MMS, blogs and search engine marketing & optimisation.

Mailtrack, which has over 250 customers from major blue chip companies & brands to leading advertising and marketing agencies, is a co-founder of the Email Marketing Council (EMC) and a member of the Direct Marketing Association (DMA).

Mailtrack Media, a separate team within Mailtrack, is a customer acquisition specialist. As well as providing online media planning and expertise, Mailtrack Media is the UK’s largest, independent list broker and also provide search engine marketing and data bureau services.

Published on: 12:00AM on 2nd November 2006