Glass, the design and interactive marketing agency has designed a new corporate identity for Results International, the corporate finance specialists who work exclusively in the global marketing communications industry.

Results changed its name in the UK earlier this year from Results Business Consulting to Results International to align its UK business with the growth and influence of the global Results International brand. This will bring the company into line with most of its partners around the world who are already branded “Results International”.

The new identity has been developed to reflect the increasingly international and contemporary position of Results’ business. It will be adopted around the world by all Results International partners.

The identity is also a statement of the changing face of Results’ business as it continues to widen and deepen its portfolio of services. Earlier in the year Results welcomed a number of new partners who will be instrumental in developing the firm’s offer.

The new identity retains the familiar green which has been used by Results since its inception in 1991. It juxtaposes this with an eye-catching aubergine colour and effective use of white space to present a sharper and cleaner image that is visually dynamic and communicates Results’ stature and commercial edge. The new identity will be rolled out across all touch points and collateral, including signage, stationery and Results’ long established quarterly thought leadership title, Bulletin.

Graham Beckett, Results CEO commented: “This year has seen some of the most exciting developments at Results since the business was founded in 1991. Results International is growing its brand and influence globally and is now represented across Europe, North and Latin America and Asia-Pacific.”

He continues: “We also have a fresh team of senior partners in the UK whose skill-sets allow us to embrace a wider corporate finance role in the marketing communications sector beyond trade sales and comprising IPO listing, private equity, VC and debt funding which are becoming increasingly interesting alternatives. This has also stimulated a wider appeal of our business with a number of assignments now being discussed in the wider media communications industry, particularly amongst entrepreneurially driven new media businesses.”

Beckett concludes: “Geographical and industry boundaries are blurring, as are those between traditional and emerging media communications and the skill sets that support the industry. Our new corporate identity delivers a fresh, distinctive look which reflects the changing context we operate in and which will do a superb job of helping differentiate Results in the marketplace.”

Ben Hart, Glass managing partner adds: “The marketing communications industry is associated with creativity and energy and we have brought an element of this into the identity that we have created for Results to complement the gravitas and authority that is an integral part of the firm’s persona. The Glass team has been extremely fortunate to have worked with an influential and well known player of Results’ standing.”
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NOTE TO EDITORS

About Results International

Results International is a specialist consulting and corporate finance business, which is focused on the global marketing communications industry. Results was founded 15 years ago to advise owners of agencies on creating, building and realising value in their business. The international arm of the practice operates across some 40 countries. Over 100 UK M&A transactions have been managed by the business.

www.resultsinternationalgroup.com

For further information contact:

Graham Beckett, CEO, Results International (Tel: 020 7629 7575)
Jo Sensini (Tel: 0208995 2911/07710 316759)

About Glass

Glass is a creatively-led design and interactive marketing agency, focused on connecting brands with people living in a connected world.

Through consumer insight, Glass creates ideas that effectively engage people across multiple platforms. Glass does this by designing and maintaining attractive and persuasive dialogue given an understanding of audience, business context and client objectives.

Glass delivers work that contributes directly to brand success working across all disciplines of digital media from websites, interactive advertising, email marketing, search, mobile solutions and interactive television. Glass works directly with brands, as well as alongside both media and creative agencies, creating a variety of design and digital marketing solutions and campaigns.

Glass is an independent agency, co-founded in 2003, by Ben Hart and Kevin Eade.

In September 2005 Glass was selected by New Media Age as an ‘agency to watch’ for its digital league tables.

For further information, please contact:
Ben Hart
T: 0870 872 2400
www.glasspartnership.co.uk

Published on: 12:00AM on 9th November 2006