Tamron USA Selects Channel Intelligence SellPath® Manufacturer Solutions to Enhance Dealer Leads and Consumer Sales

ORLANDO – November 9, 2006 – Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, today announced adoption of its SellPath® Manufacturer Solutions by the US sales subsidiary of global optics manufacturer Tamron Co., Ltd. The company subscribed to SellPath® in order to enhance its online and offline channel sales by providing dealers with an improved referral mechanism and consumers with easier access to authorized dealers.

“Before working with Channel Intelligence, Tamron had no method of directing sales leads to dealers or fulfilling the purchase needs of consumers from our website - we relied on our dealer database for consumers to find authorized dealers, which of course has no sales tracking built-in,” said Stacie Errera, Chief Marketing Officer of Tamron USA. “SellPath provides the opportunity to reward our local and online retail partners who hold to MAP, which we expect will result in a more level playing field across all of our retail channels. We also believe that consumers, who are visiting our site for research about 50% of the time prior to making a purchase, will align themselves with the local and online dealers listed on our website due to the fact that those dealers are authorized by the manufacturer and due to the fairly standardized prices.”

Channel Intelligence Executive Vice President Alan Fulmer commented, “Tamron had been primarily looking to decrease variances in the pricing of their products online, but they discovered like most manufacturers that the SellPath suite of solutions can enhance channel relationships from initial consumer touch points through to dealer lead referrals and ultimately sales performance. The patented technology of our data platform combined with expertise in best practices is providing groundbreaking results for our clients, and we look forward to very positive developments for Tamron as well.”

SellPath® Manufacturer Solutions link online shoppers from a manufacturer’s product page to a list of direct and indirect resellers carrying that product. Participation by leading resellers provides a more complete purchase location picture for the consumer online and ensures accuracy of product price and availability information at critical buying points. Robust reporting capabilities provide insight across campaigns to help analyze marketing spend effectiveness and improve channel relationships through greater insight into the performance of authorized resellers. Manufacturers typically enjoy sales increases of 4 to 10 times through implementation of SellPath®.

About Tamron USA
Tamron USA, Inc., is the US sales subsidiary of optics manufacturer Tamron Co., Ltd., a global manufacturer of precise and sophisticated optical products. Tamron USA is comprised of 2 major divisions: Tamron SLR Lenses and Tamron CCTV Lenses and is headquartered in Commack, NY. For more information, please visit http://www.tamron.com

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $3 billion in product value to over 50 destinations every day. CI customers include over 200 of the world’s best known retail and manufacturing brands. For more information, visit the company’s website at http://www.channelintelligence.com.

Joy Lee
Channel Intelligence, Inc.

Stacie Errera
Tamron USA, Inc.
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Published on: 12:00AM on 9th November 2006