Lichfield, Staffordshire, UK - 9th November 2006

ClickThrough Marketing (, a specialist Search Engine Marketing consultancy, has today announced the availability of a 35 page keywords research report for Finance Marketers in the Loans sector.
The research report contains search engine key phrase analysis on 25 key types of loans including; secured loans, unsecured loans, homeowner loans, personal loans – as well as more niche areas such as payday loans, bridging loans and tenant loans.

The research in this industry report is based on search behavior and data on search engines from July 2006 and contains; Search Phrase, No. of Searches, Bid Prices for 1st/3rd/5th Place and Number of Competitors Bidding on the Yahoo Uk search engine in the 31 days of July 06.

Phil Robinson, Founder of ClickThrough, states,”There are vast numbers of people searching for all types of loans in various sectors. This report has been written for financial services companies in the loans sector and helps marketers understand the opportunities and challenges in search engine marketing”

What does this research tell us?

Market share comparisons
The number of searches for each phrase give an insight into the comparable number of searches of each search phrase type. For example, in July 06 ‘Secured Loans’ had 866,000 searches which is more than 3 times more than ‘Unsecured Loans’ with 236,000 searches.

Competitive Landscape
The number of competitors bidding on each search phrase highlights how competitive each search phrase in the loans sector is.

Opportunities in Niche Areas
The less number of competitors for a search phrase means lower cost per clicks. Throughout the report you will find many phrases with good search counts, less competitors with lower cost per clicks which could be a potential opportunity.

Potential Return On Investment
In some cases it’s likely that phrases with higher cost per clicks offer higher sales returns or better conversion to sales ratios because competitors are willing to pay more for them. For example, the phrase ‘homeowner loan’ has a cost per click of £5.72 (1st Place) compared to ‘Motor Loan’ £1.90 (1st Place).

To download the free industry report go to

About ClickThrough
ClickThrough Marketing ( are a search engine marketing consultancy focused on helping you reach new customers within the online market place and search engines. We offer managed search engine marketing services that increases your online exposure, search engine rankings and web sites ROI.

Our services include, managed SEO Services, SEO Training, SEO Consultancy and PPC Advertising.

Phil Robinson, Director
ClickThrough Marketing
Tel: +44 (0)845 057 3349

For interviews, contact Phil Robinson on +44 (0)845 057 3349. A photo of Phil Robinson available in the Press Kit at

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Published on: 12:00AM on 10th November 2006