London, United Kingdom – 10th November, 2006 – On 14th November 2006, the User Experience Alliance and its partners will mark World Usability Day by conducting the world’s first 36 hour global expert review on a number of leading websites and products. The event will involve the founding members of the alliance and their partners, and will cover 12 countries in total. The purpose of the event is to raise awareness of the importance of international user experience, and to focus on the issues facing companies designing a user interface that should work globally. Within 36 hours, reviews and reports will be completed, focusing on cultural differences with regards to processes, symbols, wordings, etc.

This is the 2nd annual World Usability Day, an initiative of the Usability Professionals’ Association (UPA), whose purpose it to raise awareness of usability engineering and user-centred design. The events – more than 135 in 35 countries – will demonstrate that the things we interact with and experience every day can work better. Crossing cultural boundaries and bringing together people from cities like New York City and London to far-reaching regions like Philippines, Iceland, Paraguay and New Zealand, the events will be hosted by thousands of individuals and volunteers from corporations, organizations and universities and will focus on accessibility and inclusion.

“Expert Review: Around the World in 36 Hours” will be conducted by the User Experience Alliance members and partners at offices across 12 countries. The results of the study will be published in the following weeks. To register your interest in receiving the results please email gemma.wisdom@serco.com.
In its first year, the UPA and its partners coordinated 115 events in 35 countries over a 36 hour period. More than 10,000 people – including usability professionals and individuals - participated in local events and thousands more took part online. In its second year, World Usability Day 2006 will be even more accessible with twice the number of Web-based events and more than 15,000 people expected to attend a larger number of in-person events around the world.

For more information and a complete list of World Usability Events and Webcasts, visit www.worldusabilityday.org.

For further information on the User Experience Alliance please contact:
Gemma Wisdom
Marketing Manager
T: +44 (0) 20 7421 6480
F: +44 (0) 20 7421 6477
E: gemma.wisdom@serco.com
W: www.serco.com/usability

About the User Experience Alliance
The User Experience Alliance (UXA) was formed in 2004 by five of the leading user experience companies in Europe, Asia and the US. The founding members are Serco Usability Services (UK), Axance (France), SirValUse Consulting (Germany), User Centric (U.S) and Xperience Consulting (Spain). The alliance builds upon long-term working relationships, with a vision to provide consistent, high quality international user experience to global clients. Since 2004, the alliance has grown in strength, increasing global reach to include User Experience (China) and User Intelligence (Netherlands), and securing clients such as Yahoo!, Vodafone, Expedia, Motorola and LexisNexis.

For further information visit: www.uxalliance.com

Published on: 12:00AM on 10th November 2006