Interactive agency Cimex collaborated with London and Continental Stations & Property (LCSP) to deploy a contemporary destination website as a key marketing tool for the Channel Tunnel Rail Link development.

“We are very pleased with our new website,” comments Mike Luddy, Project Director: St Pancras International. “A key component of our vision for St Pancras International is the website. We entrusted its development to Cimex because of their accomplished history of constructing creative solutions that are technically sound, user focused and engaging."

The restoration of St Pancras is an £800m project to prepare the station for a new century of European rail travel. When it opens in a year’s time, SPI will provide unrivalled shopping and dining experiences within a European destination station.

LCSP, who is the company responsible for developing the new international stations, has a clearly articulated vision for St Pancras International: A unique London landmark delivering the best performing transport destination experience in Europe through operational and service excellence.

Cimex was commissioned to represent this vision online. The agency is responsible for the build, information architecture, design and maintenance of the site.

The new St Pancras will reinvent the UK station model and establish St Pancras not only as a great transport hub but as a destination in its own right featuring world class restaurants, Europe’s longest champagne bar and a mix of unique independent boutique retail. It will be marketed as Europe’s Destination Station, containing over 50 outlets for shopping, meeting facilities, destination eating or drinking facilities.

The website development will be released in two separate phases. The first phase, which has just kicked off, has launched the brand, announcing the station’s opening date and started the countdown clock. The second phase will grow in functionality and complexity as the station moves towards its official launch date next year.

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Editor’s Notes:

- Cimex is a multi-award winning, ‘top 40’ interactive media agency. Established in 1994, the firm offers a 360 degree service from consultancy through to digital design, technical and content services. The agency works in the corporate, public and e-learning sectors, and focuses on user centred design to create unique solutions.

- LCSP is the company responsible for the design, construction, operation and finance of the high speed Channel Tunnel Rail Link (CTRL) from Folkerstone to St Pancras. London & Continental Stations & Property (LCSP) is the property subsidiary of LCR.

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Published on: 12:00AM on 15th November 2006