Precision Marketing has appointed Sussex-based Site Visibility to boost UK search engine ratings for its website, precisionmarketing.co.uk.

The Centaur Media publication aims to increase traffic to its online job board (http://www.precisionmarketing.co.uk/jobs). It also hopes to increase subscriptions to the site and magazine.

A large contribution to Site Visibility’s appointment was their prior job board search marketing experience, having worked on projects for sites like Legal Week Jobs, Insurance Jobs and ITvacancies.com. The search marketing campaign for PrecisionMarketing.co.uk will include both search engine optimisation (for natural search results) and pay-per-click advertising (for sponsored results).

Declan Gough, Publisher comments: “We know that job seekers are using search engines to seek out their next career move, so it makes real sense for us to ensure we have presence in the search listings. And, at the same time, we’ll be promoting a powerful job search tool to those involved in the recruitment industry.”

Site Visibility Director, Damon Lightley adds: “Precision Marketing is a well respected publication, so for us to be working with them is another great opportunity to demonstrate our strength in the publishing and recruitment sectors.”

http://www.precisionmarketing.co.uk
http://www.sitevisibility.co.uk

Published on: 12:00AM on 17th October 2006