London, October 18 2006 - Search engine marketing (SEM) consultancy Greenlight today announces that it is providing its services to The Motley Fool - a leading independent financial comparison website at

Greenlight is applying search engine optimisation to The Motley Fool in order to establish an even greater web presence for the company. Greenlight will optimise all of The Motley Fool’s online channels including credit cards, loans, mortgages, insurance, savings, investment services and current accounts. In addition, it will examine the structure of the site and provide recommendations on how it can be improved to maximise its potential.

The Motley Fool’s editorial team will also be given SEM training by Greenlight to ensure that articles on the website are written in a way that will harness the power of search and improve the site’s rankings.

The Motley Fool was originally founded in 1994 in the US. The UK version launched in 1997 and offers price comparison together with financial education, impartial advice and information to over 500,000 visitors a month.

Saul Devine,Managing Director at The Motley Fool, comments: “We are delighted to be working with Greenlight so closely on our SEO efforts. The Motley Fool is a complex web property, amalgamating independent financial comparison tools, community applications and financial expertise from our editorial team. We needed to work with an agency who understood the complex challenges of optimising all of these disciplines so that we can distribute online effectively and reach as many consumers as possible”.

Warren Cowan, CEO of Greenlight, says: “The Motley Fool has been around for a long time. It’s one of the original dotcoms and seeing a company like this continuing to reach out and make the most of Internet technologies such as SEM is admirable. They are a market leader and so are we. Our job now is to help them stay there.”


Notes to editors:

About Greenlight
Greenlight is a leading search engine marketing (SEM) consultancy with a proven track record of delivering innovative, targeted and accountable search engine marketing campaigns.

A team of highly skilled, experienced consultants, strategists, editors, developers and marketers work together to identify the symptoms of a poorly performing website and design a tailored SEM campaign for each client. Their collective experience spans other SEO agencies, in-house optimisation teams, marketing departments of large international corporations, and search engine companies.

Using both natural search and pay-per-click (PPC) techniques, Greenlight specialises in improving client positioning and website visibility in the top search engines, as well as driving traffic to its client’s websites.

Greenlight has unrivalled technical competence and proprietary technology. Following a best practice approach, Greenlight offers quantitative and qualitative analytics to show the true business benefits of SEM and genuine return on investment.

The company also has an international reach with multilingual capability and an enviable client portfolio in both the public and private sectors. Its expanding client base includes world and market leading companies and ambitious SMEs such as Monarch Airlines, easyGroup, Thomson Business Pro, Nationwide International, Autobytel,, Radisson, Asda,,, and PriceRunner, plus public sector organisations such as Defra.

Greenlight is a pioneer on the forefront of search innovation. Its specialist training division, Catalyst, is the first in the UK to educate businesses in SEM tools and techniques. Set up in response to overwhelming customer demand, Catalyst’s training programmes will enable marketers and businesses of all sizes to learn about the benefits of search. In addition, its AdApt solution is the world’s first purpose-built technology for paid advertising, taking bid management to the next level.

About The Motley Fool
Launched in 1997, <; is an independent, award-winning website dedicated to helping people compare financial products online and switch to the best products for their needs. It is one of the UK’s most popular financial websites, with 2.5 million members and over 500,000 site visitors a month.

For further information, please contact:
Louise Greeves or Gemma Craven
Midnight Communications
Tel: 01273 666200

The Motley Fool
Sonia Rehill
Tel: 020 7297 8159

Published on: 12:00AM on 18th October 2006