e-Learning specialist Cimex has partnered with Bacardi Brown-Forman Brands (BBFB) and The Training School to develop an effective and attractive in-house personnel development programme.

As part of a bespoke training package for BBFB, Cimex designed a video-guide to cocktail making which featured as a key tool in the company’s interactive e-Learning programme. With the objective of enriching user engagement, the programme was also designed to maximise sales potential within BBFB’s sales force.

Bruce Ray, Director of Trade Marketing for BBFB said: “Bacardi Brown-Forman Brands is an incredibly dynamic company with an enviable portfolio of premium brands, so it’s vital that our sales force has a deep understanding of how these brands sit within a highly competitive marketplace. Training is an integral part of our company and Cimex have done a great job of developing a tailored package, allowing us to train our people more effectively.”

Seeking to build upon BBFB’s existing e-learning tool, the Bacardi Learning Centre (BLC), Cimex worked with the firm to audit existing learning content, define learning objectives and recommend the best learning blend.

Based on the audit findings Cimex developed a flexible and stimulating programme to promote deeper understanding and higher retention levels of the subject matter using the engaging qualities of motion capture.

The modules cater for a diverse range of learning requirements, are user friendly and functional. The content is fully SCORM compliant and can be dropped into BBFB’s current learning management system. It also allows accredited exams to be taken and assessed online.

Ian Haynes, Learning Director of Cimex, said: “We endeavoured to draw from our e-learning experience to create an effective and functional website. We’re certain that BBFB will directly benefit from this pioneering learning method, which will both inspire and engage the company’s extensive sales force.”

Editors Notes:

- SCORM based learning objects work within a learning management system to CD-ROM and mobile solutions allowing people to learn on the move.

- Cimex is a top 40 interactive media agency, which has pioneered cutting edge design, technical expertise and engaging content in business and learning digital media projects for over 10 years – winning more than 30 awards in the process, including two BAFTA Interactive Awards.

- Bacardi Martini Ltd is a UK-based company that is one of the largest businesses within the global group of companies that form Bacardi Rum Limited.
Bacardi Martini Ltd is the only company to have featured in the top 20 of ‘The Sunday Times 100 Best Companies to work for’ in each of the last six years.

- The Training School is an independent company who deliver expert training for the drinks and hospitality industry.

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Published on: 12:00AM on 20th October 2006