MILANO, ITALY and RALEIGH, NC – October 24, 2006 – Accipiter Solutions, Inc., a digital advertising technology innovator since 1996, today announced that it continues to strengthen its European base with new Italian customers Blogosfere and Wayin. These customer wins come at a time when recent studies from Jupiter Research and the Interactive Advertising Bureau Europe show that spend in online advertising across Europe has grown faster than any other advertising medium in history. Online advertising spend in Italy alone reached more than 137 million euros in 2005.

Blogosfere, a leading independent weblogs network based in Milano, will utilize Accipiter’s AdManager Hosted solution for serving ads on its growing site. The company plans to maximize AdManager’s unique revenue management capabilities, including the ability to optimize ad inventory by creating campaign tiers which can be optimized per campaign by segment and creative performance.

“AdManager provides real-time access to campaign performance and allows us to serve ads more frequently where they are performing best,” said Marco Montemagno, Blogosfere CEO. “In addition, real-time inventory management quickly recognizes a traffic spike and lets us make necessary adjustments to continue to maximize revenue potential.”

WayIn, a Tuscany-based online company with offices in Spain, has supported a network of vertical portals since 2000, including business-to-business and business-to-consumer with topics ranging from technology to travel. Wayin plans to leverage AdManager to support the re-launch of its digital advertising activities.

“We wanted a team that could provide exceptional customer service and the ability to develop customer-based solutions,” said Paolo Cecchetti, Wayin CIO. “Accipiter put in place a high-performance solution that expertly manages the needs of Wayin and our advertisers.”

Accipiter’s Italian momentum has been driven by Market Solutions/Accipiter Italy, one of the most experienced and well-respected leaders in the new media space in Italy, led by Massimo de Magistris. Today, nearly 5 billion ads are served in Italy using Accipiter’s ad management solutions.

“Massimo de Magistris and his team have successfully built a solid reputation for Accipiter in the fast-growing competitive Italian marketplace," said Mike Keaton, director of European operations for Accipiter. "It is exciting to see new Italian customers leverage AdManager to create new online advertising opportunities.”

About Blogosfere

Blogosfere is an innovative publishing project that represents the largest Italian information network of professional blogs. Blogosfere was launched October 2005 and now includes over 130 blogs of influential and authoritative writers, including several journalists, all of them carefully selected by an expert editorial team, that cover all the main areas of information. Today Blogosfere is recognized as a point of reference as an independent information source thanks to its 1,000,000 unique visitors and 2,500,000 monthly page views. For more information please visit

About Wayin is the first European network of vertical portals focused on specific topics and grouped into themes, aiming to offer organized information to the end user. Wayin Spa is the e-business company of J. Venture & Partners Spa, leader in the area of know-how, consultancy and communication services.

Wayin Spa has offices in Prato, Milano and Madrid. For more information, please visit

About Accipiter

Accipiter provides publishers and advertisers with innovative technology and services to maximize their online advertising investments and create additional sources of revenue.

Accipiter has been serving and enriching the digital advertising industry since 1996. As a pioneer and leader in online ad management, Accipiter offers a comprehensive, unified ad platform encompassing ad serving, ad trafficking, behavioral targeting, a bid-for-placement system and a powerful advertising marketplace. AdManager, Accipiter’s core application, delivers over 50 billion ads monthly across all rich media types to over 350 leading publishers in more than 30 countries around the world. Accipiter’s ad marketplace is comprised of approximately 5,000 registered publishers and 14,000 registered advertisers, reaching an estimated 25 million consumers globally.

Maximize revenue across new mediums with Accipiter. For more information, please visit


Media Contact:

Molly Thompson
Crossroads Public Relations
Phone + 1 919.605.0022

Emily Eubanks

Accipiter Solutions, Inc.

Phone: + 1 919-719-4539

Published on: 12:00AM on 25th October 2006