Oliver Bonas, the lifestyle gift retailer, has revamped its online shop with a new e-commerce website from Screen Pages.

Oliver Bonas, founded in 1993 by Oliver Tress, sells gifts from 16 stores in London and the South East. Its popular ranges include jewellery, women’s clothing and accessories, gifts for home, household and kitchen. New products arrive each week, keeping Oliver Bonas current and constantly evolving. Combined turnover is £7m with online sales running at a few percentage points.

The company is seeking to expand dramatically its online sales and has commissioned Screen Pages as its online business partner. Screen Pages has re-designed and re-built Oliver Bonas’ website from scratch and will be driving a comprehensive online marketing programme including pay-per-click advertising, email marketing and other online sales development activities.

“Our goal is simple: we aim to make the Internet our largest store and see it through to over 10% of our high street sales,” said Oliver Tress, managing director of Oliver Bonas. “We’re going to make oliverbonas.co.uk an exciting, inspiring online gift destination.”

The new website, which launches on October 25th in time for the large Christmas gifting season at www.oliverbonas.co.uk includes a range of features to help online gift buyers:

• Intuitive search and navigation: by category (jewellery, clothing) and theme (fashionista, kids)
• Clean, fresh design with lots of quality photographs and imagery
• Online gift finder by price and person
• Special room is made for impulse buyers: what’s hot, brand new and best sellers
• Dispatch to different addresses is a particular service designed to help serious gift shoppers (typically only available on the very largest sites).

Roger Willcocks, Managing Director of Screen Pages said: "We’re very excited to be working with Oliver Bonas. It’s a proven, fast-growing retail brand and we’re looking forward to exponential sales growth online.”

More information:


Contact: Roger Willcocks 01932-359160

Published on: 12:00AM on 25th October 2006