, the UK’s leading online superstore for magazine subscriptions, has signed up to, becoming a full partner in Britain’s biggest online coalition loyalty programme. The alliance is part of iSUBSCRiBE’s strategy to establish itself as a household brand within the UK as THE place to subscribe to all UK magazines, plus a vast range of international titles.

iSUBSCRiBE customers will receive ipoints every time they subscribe or resubscribe to any magazines via the website. Customers can also multi-collect ipoints with other loyalty partners in the loyalty scheme, including,, and They can then exchange these ipoints for a wide variety of free gifts from CDs and DVDs to flying lessons, flowers, TVs, designer jewellery and holidays.

Andrew Burge, Managing Director of iSUBSCRiBE, comments, “We are delighted to have teamed up with ipoints as our loyalty marketing partner; I am convinced loyalty will play an increasingly important role in the customer shopping experience and long term commitment to particular brands. ipoints is leading the field with its sophisticated technology and partnership approach. We chose to join ipoints because it is always a positive experience to deal with the company, they have demonstrated a lateral strategic approach and also because they have a strong desire to improve and reward the shopping experience for both consumers and partners alike.”

Geraldine Tosh, Managing Director at, comments, “It is a real coup for us to get iSUBSCRIBE to sign up to ipoints as they are market leaders in their sector and a company really going places, showing growth last year of 300%. By becoming one of our loyalty partners they will now be able to expect an increase in customer retention, plus higher repeat purchase levels, greater cross-sell opportunities and increased shopping baskets. They will also be able to broaden the awareness of their brand and category through our ever-expanding ipoints membership which now numbers some 1.5 million.”

ipoints expects to deliver 10% incremental sales growth for new partners within the first 12 months of them joining the programme – half from new customers we have driven to their website and half from driving basket size and shopping frequency with existing customers.



Geraldine Tosh at ipoints: T 020 7819 2841, E
Andrew Burge at iSUBSCRIBE: T 020 7952 5592, E
Susan Perolls at Loudmouth PR: T 020 7981 9858

About ipoints

Ipoints ltd is a direct marketing and loyalty services provider. Ipoints own and operate, UK’s biggest internet-based coalition loyalty programme, with over 1 million registered members who earn ipoints from over 300 etailer partners and exchange them for a variety of rewards covering over 200,000 items. It provides the means for companies to reward their customers with meaningful and desirable products. In addition, ipoints as a media-owner has a database of active online customers, providing access to clients for direct marketing purposes. Ipoints also build and manage white label staff and trade incentive and motivation programmes.

About iSUBSCRIBE is the UK’s leading e-tailer for magazine subscriptions. Currently representing 180 UK publishers, iSUBSCRiBE has the broadest range of magazines available for subscription online – over 1200 different UK titles. is part of the global iSUBSCRiBE Network, market leaders in the UK, Australia and New Zealand, and with solid plans for further international expansion. iSUBSCRiBE currently accounts for over 250,000 subscriptions per annum.

Published on: 12:00AM on 26th October 2006