Cheapflights Ltd, the world’s leading flights price comparison website, today announces that as part of its ongoing improvements to its websites it has chosen Spannerworks to provide specialist search marketing consultancy for its website.

Spannerworks’ support and consultancy will help cheapflights.co.uk maintain its position as the only flight comparison site with substantial presence on both sides of the Atlantic. Spannerworks primary focus is to help boost their US search engine customer base and support the Cheapflights international rollout.

Research by Cheapflights Ltd has shown that the US consumers are more likely to click on ‘.com’ listings than ‘.co.uk’ websites. Keeping cheapflights.com above the .co.uk site in the US search engine result pages for US Consumers is essential to their strategy, to grow their presence in the US.

Cheapflights chose Spannerworks as partners in order to build on their highly sophisticated and successful search strategy. Commenting on the alliance, Cheapflights’ Head of Online Marketing & Global SEO Shahin Fard said: ‘We know our search. The technical and strategic insight that the team at Spannerworks provide fills a 5% gap in our knowledge, but adds 100% value. This helps us remain leaders in our market.’

Cheapflights.co.uk has always been dedicated to using the latest technology to stay at the forefront of price comparison. Spannerworks consultancy will help them continue with this strategy whilst helping cheaplights.co.uk address the burgeoning online social network market.

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Press enquiries to
Spannerworks – Antony Mayfield, Head of Content & Media on T: 01273 828121, M: 07920 848521 or amayfield@spannerworks.com
Spannerworks – Charlotte McDougall, Marketing Manager on T: 01273 828137, M: 07799 671933 or cmcdougall@spannerworks.com
Cheapflights Ltd - Cass Helstrip, Rooster, T: +44 (0) 20 7559 6620, E: cass.helstrip@rooster.co.uk, www.rooster.co.uk

Notes to Editors
Cheapflights Ltd. Founded in 1996 and profitable since launch, Cheapflights is the UK’s leading UK flight price comparison web and pioneered the travel price comparison model in the UK and also introduced pay-per-click in the UK in 2000.

Cheapflights does not sell any travel products. Each day, it displays over one million constantly updated prices supplied by hundreds of travel partners worldwide. These deals can be accessed online or by telephone direct with the advertiser from links or information on our site. This makes Cheapflights one of the most comprehensive independent publishers online of flight and other travel deals available

Leading online measurement company Hitwise has described Cheapflights as ‘the UK’s favourite travel price comparison site’. Hitwise's statistics also show Cheapflights as being the UK's top vertical search and comparison site for the past 15 quarters. The Company's unique user numbers globally reached 5.25 million in January 2006.

Cheapflights estimates that it generated travel product sales of over £1 billion for its advertising partners in 2005. These advertisers read like a Who’s Who of the travel world - ranging from British Airways, Thomson, Expedia, Travelocity and Thomas Cook to specialist operators like STA Travel, Mark Warner and Iglu.com.

Cheapflights is one of the few British internet companies successfully to establish an operation in the USA with Cheapflights.com. Launched in May 2003, with 2 million unique users a month it is already in the top 13 USA travel sites. The Company has also recently launched UK and USA "Flight News" blog sites with a view to these becoming major interactive communities to inform and assist travel

Cheapflights' independent status as an online travel price search and comparison and travel news site makes it a natural starting point for finding travel deals and up-to-date travel industry information.

Travel Web Sites:
www.Cheapflights.co.uk; www.Cheapflights.com;

"Flight News" Blog sites:
UK News: http://news.cheapflights.co.uk; US News: http://news.cheapflights.com

About Spannerworks (www.spannerworks.com)
• Spannerworks was voted the number one search engine marketing firm in the UK by readers of Marketing, Revolution and Marketing Direct magazines in 2006.
• Founded in 1997 Spannerworks offers paid, natural and social media search marketing services.
• It employs an approach to its services based on ethical techniques of search engine optimisation (SEO) and jargon-free, common-sense methodology.
• The firm employs 50 people and is based in the city of Brighton & Hove, UK.

Published on: 12:00AM on 25th October 2006