Omniture SiteCatalyst® Provides the Power and Flexibility to Meet Sophisticated Business Requirements

OREM, Utah – October 25, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Neiman Marcus Direct, the premier luxury products retailer, has selected Omniture to provide customized reporting capabilities to meet their online business objectives. With Omniture, Neiman Marcus Direct will have powerful insight into online visitor behavior and trends, through an intuitive and easy-to-use solution that allows users across the organization to gather and report on function-specific initiatives.

“In order to keep our Web site appealing to our customers, we are continuously evaluating and evolving our online channel,” said Luis Fernandez, vice president of marketing strategy at Neiman Marcus Direct. “To support us in that initiative, we needed a solution with strong reporting and analytical capabilities. Due to the flexibility of its structure—powerful enough to dive deep into Web site activity, but intuitive enough for users to understand its architecture—Omniture SiteCatalyst is a good match for our needs.”

A veteran in the world of online marketing and analytics, Fernandez understands the importance of knowing how to leverage Web site data to improve marketing effectiveness. By implementing Omniture’s suite of solutions, Neiman Marcus will be able to understand visitor pathing, evaluate merchandising strategies, and customize reporting to correlate with the company’s unique business requirements.

“One of the key advantages for Neiman Marcus is the ability to readily customize Omniture to their specific business model and marketing initiatives. We don’t make it hard to do that and we don’t force you to use something out of the box,” said Josh James, CEO and co-founder at Omniture. “Neiman Marcus is a very sophisticated and successful e-tailer who can now get the power they need without comprising flexibility and ease-of-use.”


About Neiman Marcus Direct
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail Stores segment includes Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow, and Bergdorf Goodman brand names. Information about Neiman Marcus can be accessed at www.neimanmarcusgroup.com.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Published on: 12:00AM on 25th October 2006