Touch Clarity Promotes Mike Harris to Vice President of Sales, Europe
Company Sales Pioneer to Lead European Sales Team for the Leader of On-Site Behavioral Targeting Solutions

LONDON, United Kingdom — October 26, 2006 - Touch Clarity, a leading provider of on-site behavioral targeting solutions for enterprise web sites, announced the promotion of Mike Harris to the position of Vice President Sales, Europe. He was previously Director of Sales for Northern Europe.

Harris joined Touch Clarity in 2002 as UK Sales Manager and has since been responsible for landing many of the company's major customers, including Lloyds TSB, HSBC and BT. He will now focus on adding new customers across the region and expanding the sales team. Prior to Touch Clarity, Harris was Sales Director at Wirestone, a successful interactive agency based in San Francisco, CA.

“I am very pleased to announce Mike's promotion. He has been an essential part of our sales team since 2002 and his contribution in building our top tier customer base has been exceptional", said Tim Brown, Chief Executive Officer, Touch Clarity. “We are making outstanding progress in our European growth initiatives and Mike will be instrumental in accelerating this effort."

Among Harris' first initiatives is leading the aggressive expansion efforts of the sales team into other European markets, including Germany. Harris reports to CEO Tim Brown. “The opportunity for Touch Clarity's across Europe is phenomenal, and I am thrilled to lead the sales efforts." Harris said. “European organisations are now ready to increase the relevance and value of their customer interactions both on the web and across their off-line channels, and their reaction to our optimization and targeting proposition has been outstanding.”

About Touch Clarity

Touch Clarity is the global leader for on-site behavioral targeting solutions, enabling enterprise web sites to automatically and dynamically deliver the most relevant and compelling content and on-site promotions to every web visitor, which results in dramatic marketing and business performance lift from key web site real estate. Touch Clarity improves visitors’ web experiences by delivering the most interesting and engaging content, promotions, and calls to action simply based on anonymous web analytics data and web visitor behavior. Pioneering the category in 2000, Touch Clarity uniquely combines the most sophisticated advancements in real-time predictive modelling, data mining and machine learning, along with tried and true direct marketing principles, to achieve this completely measurable and substantial business performance lift. Customers typically achieve between 40-200% directly measurable improvements in returns from key web site real estate.

Touch Clarity’s clients include industry leading websites such as MSN, HSBC, BT (British Telecom), Lloyds TSB, Barclays, and Thomson (TUI). Touch Clarity is a privately held company based in Boston, Massachusetts, and London, United Kingdom.

For more information visit


For More Information:

Brent Hieggelke
Touch Clarity
U.S: 503-702-3547
U.K. 44 20 7380 4400

Michelle Simpson
TNT Communications
U.S: 503-345-9257 X 5

Joanna Burton
Crescent Communications
U.K: 44 20 7479 4079

Published on: 12:00AM on 26th October 2006