Press Release
For immediate Release

New web service enables music labels and similar businesses to easily build their own DIY, direct to consumer mobile and download offering.

Supports more content, more diversity than ever before.

STARtxt® LABEL is a groundbreaking new do-it-yourself mobile service from KODIME enabling independent labels to easily create, market and sell their own mobile music content and digital downloads direct to fans. STARtxt® LABEL also facilitates better two-way communication and marketing with each label’s and artist’s fanbase and works across networks worldwide.

Easy to use for non-technical staff, STARtxt® LABEL allows labels to offer their own self-managed mobile content via web and wap based microsites, as well as through text message shortcodes for ordering from print advertising, CD inserts and flyers. The new version supports up to 50 individual mobile and digital products simultaneously, from Ringtones, truetones and wallpaper to podcasts, full-track MP3 downloads and entire mobile video downloads.

These products can be further sub-divided into as many as 10 individual categories as the label sees fit (by artist name for example) to create a real multi-product digital store experience.

STARtxt® LABEL is based on KODIME’s award winning STARtxt® platform, which is being used by leading media and music companies to operate mobile content services, including artists such as Rammstein, Editors, EMI Publishing, London Symphony Orchestra,, Boosey & Hawkes, Limelife, Digimpro, Starsky & Cox and many more.

The STARtxt® product range is 100% web based and offers mobile content management, m-commerce and mobile marketing out of the box, and is optimised for self-service use.

To date most labels have been fighting a losing battle to feature even one track or tone on the limited operator portals. Using STARtxt® LABEL will now allow especially smaller independent labels and other music organisations to create a professional, fully supported and reliable storefront to sell to their audience directly, regardless of which mobile network they are on. Payment options include the popular SMS “text to buy”, Credit Cards and PayPal. All pricing is determined by the client i.e. the label, from free for promotional ringtones to £5 for example for an exclusive mobile video.

To make the operation of STARtxt® LABEL as cost efficient and easy as possible, the software package includes a built-in Tone Generator – labels simply upload their chosen snippet of music, press a button, and the service translates it into truetones and audio previews in all the required formats, optimized for more than thousand different handsets.

All presentation elements that drive the web and wap storefronts are easily managed through the web interface, allowing for powerful retailing and marketing of the mobile and download content.

Fan news alerts, text to win and even mobile blogging are available out of the box, meaning labels can embrace the power of mobile marketing not just to sell digital content, but for competitions, user generated content scenarios and to drive traffic to their websites.

All valuable customer and contact fan data captured, from mobile numbers to complete mailing addresses, is the client’s own – meaning no risk of junk texts to the consumer, and more and better-targeted promotional opportunities for the artist or label.

STARtxt® LABEL is available on a flat fee basis, as fully hosted software (ASP model), and offers labels 100% of net revenues made from the sale of mobile phone content and downloads, with real-time online monitoring of all transactions. Payment of monies due is within 60 days after consumer transaction.

KODIME will be offering independent labels an exclusive demonstration of STARtxt® LABEL at AIM’s Music Connected event on 1st November in Hammersmith, London.


For further information please contact Sam Shemtob or Steve Braund
at Name Music on 020 8357 7305, or

Press Contact: Brigitte Köpke | Email: | Tel: 020 8247 0321
For further information please visit


STARtxt® LABEL is owned exclusively and developed by KODIME Ltd, a leading mobile business and marketing enabler. KODIME is a member of the Mobile Entertainment Forum, Friend of the Association of Independent Music, and STARtxt® is fully compliant with the ICCTIS rules for mobile phone services.

Published on: 12:00AM on 26th October 2006