clickdensity, the tool providing an instant insight into website usability and visitor behaviour through virtual heatmaps, now provides A/B testing enabling webmasters to quickly and easily trial website changes.

London, United Kingdom - October 29, 2006 -- In keeping with the company philosophy of innovation and continuous development, Box UK is delighted to announce the extension of clickdensity's ( suite of functionality with the launch of the A/B testing service. Users can now utilise clickdensity reporting features to compare the results of visitor interaction with two versions of webpage content.

clickdensity is already providing users with an instant visual insight into website usability and visitor behaviour. Using virtual thermal heat maps, click maps and more, clickdensity is transforming attitudes to usability.

A/B testing provides clickdensity users with the ability to quickly and easily trial webpage changes. For example, two versions of advertisements or links can be tested against each other. clickdensity will record the click-though rate, whilst integrated reporting features provide a quantifiable measurement of the success of the changes, thus supplying the hard evidence to support or reject proposed alterations.

The procedure is easy to implement and can be customised so as to be seen by as many visitors as required. This is in addition to a number of other bespoke features such as 'Goal Page' functionality which enables users to measure the success of links by how many visitors have travelled to a specified URL.

Box UK Technical Director, Dan Zambonini is aware that the key to clickdensity's success is its broad spectrum of functionality:
"Not only is clickdensity the most comprehensive web usability and heat map product, it now incorporates the most intuitive and accessible built-in A/B testing service. It's so exciting to see the impact that this is having on the websites of organisations that didn't have access to these valuable metrics until now."

Since launch in June 2006, clickdensity has been an unmitigated success with users around the world. Adding to the growing list of accolades, clickdensity has recently been nominated for two prestigious British Computer Society Information Management Awards, the premier European recognition of excellence in the field of business information management.

To find out more about clickdensity, A/B testing, or to register for a 30-day free trial, visit

For further information:
Matt Webb
Box UK
+44 (0) 20 3008 8878


About Box UK:

Box UK was founded in 1998 and has earned an enviable reputation in the field of Internet development, design and consultancy.

Since its inception, the company has created dynamic and innovative web applications, utilising internally developed, cutting-edge technology.

Box UK is renowned for its expertise in all areas of web development – including the market-leading Amaxus® and Connetric™ content management systems and Accuda™ sales personalisation tool.

The company's ever-growing list of prestigious clients currently includes the Royal Navy, Saatchi & Saatchi, Lloyds TSB Insurance, English Heritage, British Computer Society, Wales Tourist Board, London Development Agency, Chubb, Royal Observatory Greenwich, UK Atomic Energy Authority and the Imperial War Museum.

Published on: 12:00AM on 30th October 2006