EMI Music UK record label, EMI Records, has teamed up with Yahoo! Maps to create an exclusive competition supporting the launch of Badly Drawn Boy’s new album, ‘Born In The UK’, released last week. Fans can visit www.badlydrawnboy.co.uk to vote on a bespoke interactive Yahoo! Map to win a live performance from Damon Gough, aka Badly Drawn Boy, in their local chip shop.

Eric Winbolt, digital media manager of EMI Records, explains the thinking behind the campaign: ‘Our objective was to use the online mechanic to complement and strengthen the offline promotion. Integrating with Yahoo! Maps allowed a strong creative execution to be married to the functionality of the Maps tool. A user can quickly and easily locate the shortlisted chippies.’

Winbolt continues, ‘The competition’s chip shop theme reinforces the overall creative which takes an affectionate look at and celebrates the idiosyncracies of contemporary British culture.’

Ten chip shops from across the UK have been selected to take part in the promotion with stores fitted with Badly Drawn Boy promotional materials. As well as voting, fans can post pictures and comments on the selected chip shops. The campaign is also being supported with national radio advertisements and a nationwide poster campaign.

-ENDS-

About EMI Records…

EMI Records has a rich heritage of artists, from Iron Maiden and Kraftwerk, to Robbie Williams and Sigur Ros. Its dedicated Digital Media Team is responsible for developing artist specific new media opportunities, promotions and web presence, working with brand, online and mobile organisations. As well as the online PR for all artists on the label, it is responsible for commissioning websites for heritage artists such as Kate Bush and Pink Floyd, and developing innovative digital marketing campaigns for breaking artists including The Magic Numbers and Corinne Bailey Rae.

Contact:

Charley Hayes
immediate future Ltd
0845 408 2031
pressoffice@immediatefuture.co.uk

Published on: 12:00AM on 30th October 2006