October 2006- Douwe Egberts are the latest advertiser to launch a major
interactive TV campaign in the UK with emuse absolutely across both the DTT
and DSat platforms.

To announce the launch of their newest product Café Switch, Douwe Egberts
have chosen a bespoke interactive campaign to develop strong brand-awareness
and engage viewers.

Café Switch is unique - it's the frothy coffee drink that comes in clever
little packs that when squeezed with your thumbs, make froth. It's the brand
new way to perk up your day. Café Switch comes in three exciting flavours:
Creamy Pleasure, White Innocence and True Kick.

In addition to product information, the application contains a game, a
competition & sample requests, recipes, plus some product & "fun" video
content.

"This campaign with Douwe Egberts utilises our skills across DTT and DSat,
as well as our access to 20 million set-top-boxes." comments Patrick
Rainsford, CEO, emuse absolutely. "Running exciting interactive advertising
with such substantial reach is ideal for launching a new product, for brand
awareness, and for the client getting a clear ROI," he concludes.

Grant Rosewarne, UK MD Douwe Egberts: "Douwe Egberts Café Switch® is like no
other coffee drink, squeezing the pods is fun and in a few seconds gives you
a frothy, delicious hot or cold coffee drink. Our interactive campaign is
designed to not only explain this innovation, but also to convey the
cheekiness of the brand and perk up our consumers' day - just as Café Switch
does."

The Café Switch innovative and eye-catching campaign will be seen on our
screens from October 30th.

About emuse absolutely
emuse absolutely is a leading international interactive advertising service
provider operating in all the major territories. Currently it is also the
largest independent interactive advertising cross-platform in the UK,
providing a total service to advertisers from design to creation and
deployment across the DTT and DSat platforms. In the UK alone emuse
absolutely offers access to up to 20 million set-top-boxes enabling
advertisers greater reach and viewers a higher quality of service.
www.emusetechnologies.com

For further information please contact:
Hayley Allman, Fleishman Hillard 0044 207 395 7115
Kara Hanahoe, emuse absolutely 00353 86 24 64 353
Grant Rosewarne, Douwe Egberts U.K. 0044 1753 616 102

Hayley Allman
Interactive Account Manager

Fleishman-Hillard London
40 Long Acre
Covent Garden
London
WC2E 9LG

Tel: +44 (0)207 395 7115
Mob: +44 (0)7905 301 641
Fax: +44 (0)207 539 8717

The Holmes Report '2005 International Agency of the Year'

Published on: 12:00AM on 30th October 2006