Boots.com is sponsoring the Christmas micro site on hellomagazine.com, which will run until 26 December, 2006. This is the biggest commercial partnership for Christmas content in hellomagazine.com’s five-year history. Online readers are given celebrity-inspired gift suggestions from gorgeous perfumes to digital cameras; can download a printable gift list and access the new digital Boots Christmas catalogue. Content is added on a weekly basis to ensure users return to the site every week to see what’s new in the run up to Christmas.

“The strength of the Boots micro site lies in its integrated ad/ed approach," says hellomagazine.com editor Verity J Smart. "Combining glamorous, highly-readable celebrity editorial content with fun advertorial in a specially dedicated environment means the section is entertaining as well as useful and inspiring – something which will clearly resonate with our online users.”

The design, created by TEA (The Entertainment Agency), perfectly complements the Boots Christmas “Tis the season to be gorgeous” campaign, which runs alongside the Christmas micro site in the form of banners and skyscrapers. The celebrity focused Christmas gift guide editorial also features “deep links” to the selected items on the www.boots.com website, allowing shoppers to purchase them in three easy clicks.

Vicky Dring, Online Marketing Manager for boots.com said:
“hellomagazine.com’s design and execution was exactly on brief and offers a fabulous interactive accompaniment to our Christmas Campaign”

hellomagazine.com attracts 830,000 unique users and generates over 17 million page impressions each month. The Christmas micro site can be viewed at http://www.hellomagazine.com/specials/christmas2006

Published on: 12:00AM on 16th November 2006