Stephen Upstone joins Ad Infuse management team

Advertising Industry Veteran Hired to Lead Western European Business Development

San Francisco and London, CA –December 4, 2006 – Ad Infuse, a leader in delivering personalized advertising solutions, today announced that Stephen Upstone has joined the organization as Managing Director of European Business Development.

“Stephen’s experience blends advertising and technology, which is a perfect match for our business”, said Ian Johnson, CEO and founder of Ad Infuse. “He will play a crucial role in building our European presence.”

Stephen has worked in advertising and technology for over 13 years as media strategist and buyer at some of the largest agency networks and more recently in senior positions in venture capital backed technology start-ups. He was a Board Director at venture capital boutique FirstCapital, and has served as Business Development Director at Rhythm NewMedia, Board Director and Business Development Director at Touch Clarity where he worked with leading brands like MSN and HSBC in Europe and North America. On the media planning and strategy side, Stephen worked with top brands at Universal McCann, Michaelides and Bednash and Lowe-Howard Spink.

“It is a very exciting time to be in mobile advertising,” said Upstone. “The technology, content and business models are converging to create significant opportunities for advertisers and all stakeholders in the value chain. Ad Infuse has a truly differentiated technology platform and the right team in place to deliver on the promise of personalized advertising via mobile devices”.

About Ad Infuse

Ad Infuse helps advertisers deliver targeted messages to mobile devices – from iPods to cell phones – helping brands better connect with consumers. Ad Infuse moves beyond the sponsorship model of mobile advertising, sending personalized advertising to consumers by dynamically inserting ads to the right people at the right time. For advertisers, agencies and mobile operators, Ad Infuse solves the cost and efficiency problem of large-scale mobile advertising, while striving to maintain a positive consumer experience. With Industry veterans from Vodafone, British Telecom, mBlox, Carat, VeriSign, and Apple, Ad Infuse delivers highly personalized advertising to all mobile devices. To learn more about Ad Infuse, visit http://www.adinfuse.com.

CONTACT EUROPE: Stephen Upstone, Ad Infuse +44 7801 953 743, stephen.upstone@adinfuse.com

CONTACT North America: Fawn Morningstar, Ad Infuse, (415) 315.3408

Published on: 12:00AM on 5th December 2006