The cutting-edge of marketing and advertising technology on show at Technology For Marketing & Advertising 2007

6-7 February 2007, London Olympia
www.t-f-m.co.uk

London, November 29, 2006; Technology For Marketing, the UK’s no.1 event dedicated to showcasing the cutting-edge of marketing-related, CRM technology and advertising solutions has announced new features to be added to 2007 event which takes place on 6-7 February 2007, National Hall, Olympia, London.

Whether you visit the show to learn new skills, to browse products or to network, TFM 2007 includes many new features and improvements making it the UK’s no.1 event showcasing the cutting-edge of marketing-related, CRM technology and interactive advertising solutions. Key features for 2007 include:

• NEW: TFM Networking Bar, Whether you’re looking to catch up with ex-colleagues, network or just take time out from the show, do so in the comfort of the new show floor bar.

• NEW: Search Marketing Clinic, sponsored by Periscopix - The Marketing Clinic is the place where you can receive free advice and guidance on your search marketing issues. Search engine optimisation advice will be provided by consultants from its partner company XSEO Ltd.

• NEW: Technology For Advertising - Recognising the huge drive in the market towards interactive and digital marketing the new brand extension reflects the ‘second wave in digital’. Technology For Advertising will include more relevant exhibitors from the 200 on show, together with topical seminar sessions in the new dedicated theatre, Email, Interactive & Online Advertising along with additional keynote sessions

• NEW: Technology For Marketing Awards - Technology For Marketing Awards is a new and exclusive event that will recognise the most innovative and groundbreaking implementation of marketing-related & CRM technology and interactive advertising solutions within the industry today. The exclusive black-tie affair will take place on the first night of Technology For Marketing, Tuesday 6 February 2007, Grosvenor House Hotel, Park Lane, London.

• 200 of the leading industry suppliers - launching and/or demonstrating the latest products and services in the market. Exhibitors include Affiliate Window, Acxiom, Bigmouthmedia, BT, Bureau Van Djik Capscan, Frontrange, IPT Services, QAS, RightNow Technologies, Sage, SAS and smartFOCUS,

• The Learning Zone – a series of 40 free seminars in three themed theatres will be on offer to enhance the material on exhibition. Theatres this year wil be Email, interactive & Online Advertising, Database Marketing Analytics Theatre and Customer Relationship Managerment Theatre plus once again in 2007, the Institute of Direct Marketing will be running the IDM Academy- a series of dynamic workshop sessions.

• Free Daily Keynotes – each lunchtime an industry guru will give an informative keynote address.

Technology For Marketing AND Advertising 2007, will present 200 exhibitors and incorporate comprehensive educational features, including 40 free seminar sessions and free daily keynote sessions. Whether visitors are involved in marketing, customer service, sales, advertising, IT or corporate management, or are even a new user investigating marketing-related & CRM technology AND interactive advertising solutions for the first time, or more experienced and tackling the latest developments, Technology For Marketing has the technology to make your marketing grow.

TFM divides technology solutions into three key areas; Database Marketing & Marketing Analytics, CRM & Customer Contact Solutions and Email, Interactive & Online Advertising. Finding the right solution from the 200 exhibitors is made easy by a colour coded floor-plan highlighting marketing, customer services, sales and advertising technologies.Visitors can be inspired in The Learning Zone where 40 free seminars will be offered, enhancing the exhibition experience.

“Whether you’re in marketing, customer service, sales, advertising IT or corporate management, a new user investigating marketing-related, CRM technology or interactive advertising for the first time, or more experienced and tackling the latest developments, Technology For Marketing delivers all the solutions,” explains Simon Mills, Event Director. “By attending TFM 2007, visitors will have the unique opportunity to learn and understand how technology and marketing can be integrated to achieve business and marketing objectives more successfully.”

- ENDS -

For more information visit the event website; www.t-f-m.co.uk
For more information contact Nyree Hughes at CMP Information
Tel: 020 7921 8526
Email: nhughes@cmpi.biz
Notes to Editor:

Photography
A selection of photographs from TFM 2006 is available. If you require any images to support this release please email nhughes@cmpi.biz

About TFM
Total attendance to TFM 2006 was 4 674 of which 3 748 where pure visitors, subject to ABC Audit. TFM 2005 was a finalist for the ‘Best Business Exhibition’ award at the 2005 Event Awards. TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2005 increased the number of total attendees to 4,944 (ABC Audited). TFM 2006, incorporating TFCS & TFS, took place at The National Hall, Olympia, London, UK on 7-8 February 2006. For more information please visit: www.t-f-m.co.uk. TFM 2007 will take place on the 6 –7 February 2007.

About CMPi
CMP Information is the B2B communications division of United Business Media plc.

Operating internationally, CMPi provides creative professional media solutions to around 20 industry sectors. Its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets; these include Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients.

Amongst its well-established brands are industry-leading publications including Building, Travel Trade Gazette, The Publican, Farmers Guardian, and Property Week. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, The Interiors Event and IFSEC.

CMPi’s magazines reach over 780,000 readers directly through subscription and controlled circulation. Each year, over 330,000 business professionals and marketers visit its exhibitions each year. CMPi has operations in 15 countries and customers in 110.

CMPi has approximately 1,000 employees in the UK, US, Asia, Europe, India and South America and in 2005, generated £177m in revenues.

Published on: 12:00AM on 5th December 2006