~High-value digital vouchers to be sent to customer' mobile phones~

The Financial Times has teamed up with Martin McColl newsagents and convenience stores for a unique mobile vouchering trial in 50 stores in the South-East of England. Customers are invited to participate by targeted telephone canvassing supported by online and in-store marketing campaigns. The promotion invites customers to try the Financial Times free-of-charge for two weeks by presenting a text message voucher in any participating Martin McColl store. Validated in real-time using the e-pay payment and mobile phone top-up terminals already installed in each store, the voucher can only be used a set number of times.

Martin Ashford, UK Consumer Sales Director at The Financial times commented: "Our readers value efficiency and convenience, and this new scheme with Martin McColl offers just that. We're constantly looking for ways to make buying the paper easier, and we're pleased to be launching this innovative scheme which I am sure will prove a success with customers."

David Prince, News Category Manager at Martin McColl said: “The key attraction of the i-movo approach is how easy it has been to implement in our stores. The system uses the existing e-pay terminals our store staff are familiar with and it is very fast and easy for them to use”

This is the second project to go live in a month using i-movo’s Mobile Transaction System (i-movo MTS) and Enpocket Marketing Engine (EME). “This campaign represents a significant step for the newspaper industry that has previously relied on paper vouchers which are inefficient for customers and retailers to handle.” said David Barker, Managing Director, Enpocket. “We are delighted to be working with i-movo again and see this approach gain yet more momentum.”

In this latest project, i-movo has teamed up with e-pay to use the network of terminals e-pay has installed in all Martin McColl stores. “Voucher schemes have always been popular with consumers and this initiative adds an extra level of appeal,” said Andrew Dellow, Commercial Director of e-pay. “The ability to accept i-movo vouchers using our terminals makes sense for our retail partners as it will increase footfall to their locations”. e-pay has a network of over 30,000 locations in news, convenience, supermarket and forecourt retailers and, following a successful trial, the system could be rolled out to all UK locations.

About e-pay
e-pay, a Euronet subsidiary (Nasdaq: EEFT), is the largest electronic payments processor of prepaid mobile airtime top-up services in the UK. Founded in 1999, e-pay focuses on Electronic Top-up, International Phonecards and Payment Services – with the range of products and services available increasing all the time. For more information, visit the company website at www.e-pay.co.uk.

About Enpocket
Enpocket, the Intelligent Mobile Marketing™ company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include: Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin
Media Companies: News Corp, CNBC, A&E, Clear Channel, Chrysalis, Internet Broadcast Systems, Sony Pictures, TNT, Trinity Mirror
Brands: McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM.

Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see www.enpocket.com.

About i-movo
i-movo is a private company jointly owned by Conchango PLC and David Tymm, who is also CEO. The company was established in 2003 to develop technology and processes to distribute promotional currency to mobile phones with redemption using existing retail infrastructure. For further information on i-movo, please visit http://www.i-movo.com or contact David Tymm at i-movo, david.tymm@i-movo.com or telephone +44 (0) 207 261 4449.

About Martin McColl
Martin McColl is the country's largest chain of Newsagents with over 900 stores; in addition there are over 300 convenience stores and 100 + High Street stores trading throughout England, Scotland and Wales. 400+ of these stores have Post Offices.
Following a successful management buy out in 2005, the company has changed its name to Martin McColl Limited, and throughout the second half of 2006 is undertaking an exciting and ambitious roll out programme on all stores, that will see all newsagents branded Martin's and all convenience stores as McColl's.

For further details please contact Lorriane.branch@conchango.com or 02072 61 4484

Published on: 12:00AM on 6th December 2006