Influential weekly current affairs magazine The New Statesman has launched a new website at www.newstatesman.com. The site, designed by interactive design consultancy Wilson Fletcher is a comprehensive online companion to the resurgent New Statesman magazine, recently voted 'current affairs magazine of the year'.

Featuring all the content from the magazine, plus numerous online exclusives, the site is a complete redesign of the New Statesman website. The site blends a sophisticated visual language with progressive features throughout: user commenting is now available on all content, the site features more than a dozen blogs, a new agony-aunt in the form of ex-glamour model Marina Pepper, and the world's first blogosoap centred around life in an eco-village.

Working in partnership with New Statesman's in-house technology team, Wilson Fletcher carried out a comprehensive overhaul of the site structure, introduced a new visual language across the site, and provided all template code required for the site's construction.

Mark Wilson, a director of Wilson Fletrcher said:
"It was a pleasure to work with New Statesman on their new site. They came to us with a bold vision of a lively online community to accompany their award-winning magazine, and I feel we've really delivered on their aims. The new site is full of great content from top-quality writers, and their approach to building a broad, active reader community will push them well ahead of their rivals.

It's the first of a series of high-profile launches for us, and we're delighted with the outcome."

Ben Davies, online Editor for newstatesman.com had this to say on the new site:
From the outset Wilson Fletcher’s approach inspired confidence and on a very tight timescale they delivered a fantastic looking new site which built on and even exceeded our original ideas and expectations. The benefits have been immediate – a big boost in page views and a hugely positive response from readers and the industry alike.

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For further enquiries:

Mark Wilson
Director
Wilson Fletcher
Tel: 020 7033 4343
Email: mark@wilsonfletcher.com

Ben Davies
Online Editor
newstatesman.com
Tel: 020 7881 5663
Email: ben@newstatesman.co.uk

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About Wilson Fletcher
Wilson Fletcher is a specialist interactive design consultancy, focused on helping leading organisations to trade, promote and communicate online more effectively. Its work spans all aspects of customer-side strategy, architecture, design and development.

Established in January 2003 by Mark Wilson and Stephanie Fletcher, the team at Wilson Fletcher has delivered top-flight solutions for major organisations spanning consumer, business, government and charity/not-for-profit sectors. It has gained an enviable reputation for delivering all work to AAA accessibility standards without compromising brand impact, and is best known for its specialisation in large, complex transactional sites.

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About New Statesman
The New Statesman is the current affairs magazine of the year. Edited by John Kampfner, the New Statesman's contributors include many of the world's foremost opinion-formers, writers, and thinkers. The New Statesman reports from the heart of modern political and cultural life.
Astute analysis and comment ensure readers of the New Statesman are always ahead of the debate on the issues that matter. Headline-stealing interviews are combined with trenchant essays and the NS's outstanding arts and books section are a weekly showcase for Britain's best critics.

The New Statesman's readers include influential, high-level opinion formers, strategic planners and policy makers in corporate and public life. New Statesman readers are found at the highest levels of government, the civil service, business and the media.

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Published on: 12:00AM on 6th December 2006